PPB February 2020

66 SOCIAL GOOD The team of employees behind supplier HanesBrands dedicate their time through Hanes for Good, a philanthropic program intended to help people in need around the globe. 14 THE TOP CLIENT PROMOS OF THE YEAR From Minneapolis- themed gift baskets and top-of-the- line earbuds to a custom illustration for a “crazy sister” rebrand, this year’s Pyramid Awards in Client Programs demonstrate the essential tie-in with other media to create a full brand experience. 4 Perspectives Why Promo Advertising Is Alive And Well 8 Feedback 11 INNOVATE 12 Question I’m getting ready to give a presentation that I’ve never done before. How should I prepare? 26 Eye On Apparel Golf/Tennis Gear 35 GROW 36 Market To Market Music Festivals 44 Profile Quikflip Apparel 48 Editor’s Picks Political Products 55 THINK 56 Fast Forward Forecasts On Media Trends and Consumer Behavior For 2020 62 Management Grace Under Fire: How to Manage Yourself During Stressful, Busy Times 70 Marketing Success In The Give-First Economy 75 CONNECT 76 Close Up Jacques Marais of Creative Marketing Concepts 78 Factory Floor Salisbury, Inc. 81 PPPC Communiqué 82 Snapshots 88 People News 94 Inside PPAI 99 New Members 103 Datebook 108 The Creative Calendar contents Promotional Products Business The Of cial Business Monthly of Promotional Products Association International FEBRUARY 2020 | FEBRUARY 2020 | 3