PPB February 2020

Distributor | We Promote You Type Of Client A county agency that provides emergency management preceding, during and following disasters, and education and training to the public regarding emergency preparedness and response Target Audience All residents of Clallam County in Washington State with a primary focus on 40,000 between 18-60 years old Primary Objective To promote awareness and generate participation in the MYN (Map Your Neighborhood) and CERT (Community Emergency Response Training) disaster response training programs. The goal was to improve attendance at preparedness seminars and increase the numbers of individuals/ families participating in the programs. Total Cost Approximately $15,000 Strategy And Execution There were several community presentations focused on community preparedness with speakers including employees from emergency management, local fire departments, Red Cross, faith organizations, public utilities and a former state representative. Attendees were encouraged to sign up to learn more about the MYN or CERT programs. The promotional products chosen were those that would be useful in a natural disaster and help spread the word of the program’s availability throughout the community. Logoed key ring clickers and COB multimode lights were used to promote awareness. Both products also included web addresses and contact information and were handed out at presentations and at a Home & Lifestyle Show. All MYN facilitators were given a sling backpack in addition to the clickers and COB lights. CERT graduates were also given a sturdy backpack and a hard hat. Bracelets were also used to identify rescue workers in a training exercise. Results There have been over 400 families trained in MYN. CERT graduate numbers doubled between July 2018 and July 2019 and there was a 700-percent increase in MYN participants. The increased awareness surpassed the client’s expectations. SILVER WINNER Educational Programs Tina Berres Filipski is editor of PPB . FEATURE | Top Client Promotions 24 | FEBRUARY 2020 |