PPB October 2019

contents Promotional Products Business The Official Business Monthly of Promotional Products Association International OCTOBER 2019 4 Perspectives Is ‘Giving Back’ The New Norm, Or Is It Just A Sexy Fad? 8 Feedback 11 INNOVATE 12 Question Blogs—A Mix Of Personal, Professional Or Both? 16 Eye On Apparel High-Tech Style 39 GROW 40 Sales Who Is Your Ideal Customer? 42 Editor’s Picks What’s Trending In Tech 50 Market To Market Intelligent Promotions 57 THINK 75 Fast Forward Burnout Reaches A Concerning High 82 Profile OrderMyGear 86 Management Wanted: Experienced Salespeople 91 CONNECT 92 Close Up Dennis Cormany 96 Factory Floor Promonotes 99 PPPC Communiqué 101 Inside PPAI 107 Snapshots 111 People News 113 New Members 118 Datebook 122 The Creative Calendar Correction: The company listed for Theresa Keller, author of the September Marketing column, should have been Delta Marketing Group. 58 PPAI PYRAMID AWARDS IN TECHNOLOGY 22 THE BEST BOSSES OF 2019 Remarkable Companies Start At The Top | OCTOBER 2019 | 3