PPB October 2019

Musts ForWearable Tech According to Carol E. Torgan, Ph.D., the deputy chief and strategic finance outreach at the National Institute of Arthritis and Musculoskeletal and Skin Diseases at the National Institutes of Health, every wearable tech accessory must possess three characteristics to be well-received by consumers. 1 The clothing must be designed to serve or meet a need, not as a way to showcase progressive technology. 2 The clothing must better the quality of the user’s life or provide them with a solution to a common problem. 3 The clothing must make recipients feel something, whether that something is attractive, content, influential, self-assured or simply comfortable. Texting Made (More) Convenient The 3 Finger Text Gloves by Suntext Industries is a must-have, especially for anyone who owns a smartphone and lives and/or travels to chilly destinations. These knit gloves feature three-finger activation, permitting the wearer to send and respond to messages without exposing their hands to the elements. As part of a campaign, a cable provider distributes the gloves, decorated with their logo, to all their outdoor workforce to make their jobs easier— and more comfortable. For another campaign, a credit union distributed the gloves to customers to promote the use of its mobile/online banking services (pictured). The conductive fingertips are black on each activation finger, and the gloves are available in royal, red, purple, navy, fluorescent yellow, fluorescent pink and black. Suntex Industries / PPAI 113094, S5 / www.suntextindustries.com Danielle Renda is associate editor of PPB. . Case Study The Noise-Masking Sleepbuds are a gift that frequent travelers and light sleepers are sure to appreciate. Made by Bose, these headphones drown out unpleasant background noise—like snoring, traffic and noisy neighbors—and replace it with pre-loaded peaceful sounds. Made with movement in mind, the wireless headphones are designed to stay in place, even for side-sleepers. Adorn your logo on the carrying case for brand focus whenever the recipient is asked about their snooze-worthy gift. Incentive Concepts / PPAI 212912, S10 www.incentiveconcepts.com A unique option for entertainment with an added safety component, the JBL Soundgear Wearable Wireless Sound allows end users to wear the around- the-neck, ergonomic device for a personal sound zone experience, while staying attentive to their surroundings. The device is Bluetooth-enabled, permitting streaming from compatible devices, and features Quad transducers with Bass boost and six hours’ worth of playback time. With a recharge time of just two hours, the device also provides clear phone calls with its dual mic conferencing system with echo- cancelling technology. Available in black (shown). Hirsch Gift, Inc. / PPAI 221823, S9 / www.hirschgift.com | OCTOBER 2019 | 21 INNOVATE