PPB December 2018

contents Promotional Products Business The Official Business Monthly of Promotional Products Association International DECEMBER 2018 4 Perspectives Promotional Products Do Work 8 Feedback 11 INNOVATE 12 Question Adjusting To New Prop 65 Mandates 14 Eye On Apparel T-shirts 22 Sales Direct Mail Is Not Dead 33 GROW 34 Editor’s Picks Scented Products 44 Market To Market Technology 58 Marketing A Primer On Podcasting 69 THINK 70 Fast Forward A Sound Message 78 Profile Yuhling Lu, Ariel Premium Supply 82 Management A Closer Look At Section 301 Tariffs 85 CONNECT 86 Factory Floor BEST Promotions USA 88 Close Up Kate Plummer, MAS, Clearmount Plastics Limited 92 Inside PPAI 100 Datebook 109 People News 111 Snapshots 115 New Members 120 The Creative Calendar 26 HOW TO WIN FANS AND INFLUENCE POSTERS Eight social media do’s and don’ts for today’s engaged promotional products professionals. 62 THE POWER OF THE P: POPULATION, PRODUCTIVITY & PROSPERITY Today’s changing demographics reflect age diversity and a healthy emphasis on education. | DECEMBER 2018 | 3