PPB December 2018

DECEMBER 2018 A PPAI Publication » December 2018 Eight social media do’s and don’ts for today’s engaged promotional products professionals P. 26 T-SHIRTS / TECHNOLOGY MARKET / SOCIAL MEDIA / AGE DIVERSITY RESEARCH / SCENTED PRODUCTS Tee Time: The Latest Looks For An Enduring Favorite P. 14 Insights To Reach Clients In The Tech Sector P. 44 PPAI Research Looks At Age Diversity In The Industry P. 62 Ariel Premium’s Yuhling Lu: An American Success Story P. 78 Examining The Tariffs On Chinese Imports P. 82 HOW TO WIN FANS AND INFLUENCE POSTERS