IN THIS ISSUE P PA I . ORG/ MED I A 06.25 Fall Fashion Preview p. 12 PPAI 100 Distributor Habits p. 34 Red, White & Sold p. 74 Scale+Soul Performance Meets Purpose At S&S Activewear, Spectrum Designs And More PPAI 100 Leaders p. 38 & 54 Spectrum Designs Distributor Frank Myers, S&S Activewear Supplier
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ASI 38120 | SAGE 5316 | PPAI 112763
4 From PPAI The Time Is Now 9 Creative Calendar Essentials 12 In Style Fall Fashion Preview 16 Solutions Spotlight Decorators 20 Use Case Making Merch The Message Voices 28 Innovation Battling Back 30 Responsibility Growing Up Greener 34 Your Business Leading Habits Must Read 68 Promotional Products Work Provider-Approved And Patient-Loved Community 84 Buzzworthy 86 Book Club 88 PPPC Communiqué 91 Inside PPAI 97 New Members 101 Datebook 106 Perfect Promo CONTENTS 06.25 VOLUME 49, ISSUE 05 74 38 Red, White And Sold Amid global trade volatility, supply chain disruption and economic uncertainty, made-in-USA suppliers are being flooded with inquiries for solutions closer to home. 74 Scale + Soul Performance Meets Purpose At S&S Activewear, Spectrum Designs And More PPAI 100 Leaders. 38 PPAI • JUNE 2025 • 3
From PPAI Josh Ellis Publisher & Editor-in-Chief 06.25 The Time Is Now “IT’S ABOUT TIME.” That was the opening sentence of PPAI Media’ article announcing the 2025 PPAI 100 on Feb. 19 – a clue about how the scoring rubric was set to change in Year 3. Time, after all, is the most precious currency any of us has in life, and arguably business. This year’s PPAI 100 recognized the value of our time by doubling the weightage assigned to Innovation. The category is a reflection of each company’s digital transformation efforts in the never-ending quest to make promotional products a more efficient industry, friendly to customer experience. As a measure of member firms, PPAI 100 has always been about more than revenue. It takes many factors into account, including the pace and scale of each company’s growth, the strength and happiness of its workforce, its marketing efforts, the faith that business partners place in it, commitment to corporate responsibility and, yes, technological improvement. And from the beginning, the intention of PPAI 100 was to de-emphasize the importance of revenue alone over time by strengthening the weight of other categories. Last year, the Responsibility category saw its points double. This year, Innovation. These represent two of the five key pillars in PPAI’s strategic plan. They are: • Drive member and community value. • Ensure economic sustainability and scalability. • Elevate corporate social responsibility in the industry. • Facilitate the industry’s digital transformation. • Be the voice of the industry. A ranked list designed to celebrate corporate leadership, PPAI 100 will always reward the businesses that are out in front on progress that is good for the whole of our industry. And it will always evolve to address promo’s future advancement. From year to year, volunteers suggest adjustments to our survey questions to ensure they remain on the leading edge. In time, the scoring categories themselves may change, as your representatives on PPAI’s Board of Directors update the Strategic Plan to bolster the industry moving forward. This – along with the scoring for revenue growth over a three-year window – will continue to create significant movement for companies on the list from year to year. It is not set in stone. For 2025, 19 suppliers and 25 distributors made the list which were not included in 2024. This included two companies that didn’t even exist three years ago – distributor Spark Branded Solutions and supplier Rupt – but which have built intentions of industry leadership into their foundation. For the first time, a non-profit is included in the rankings, Spectrum Designs. This one-of-a-kind company is profiled as one half of our twin cover stories, beginning on Page 54. Also for the first time, a new company appeared poised to threaten for the No. 1 spot. Since the first PPAI 100 in 2023, SanMar has ranked as the No. 1 supplier, and 4imprint as the No. 1 distributor. At the risk of a spoiler, I will tell you that S&S Activewear – now integrated with alphabroder, which it acquired last year – still does not crack the No. 1 spot for suppliers. But, as told in the S&S cover story beginning on page 38, there seems to be real competition coming in the future. After all, the point of PPAI 100 as a whole is to strengthen our companies and the industry for tomorrow. Our medium will face the pressure of competition and challenges moving forward, as it always has. Our businesses will be tested by one another as each grows and improves. We’ve gotten through it all before. But tomorrow is a new day. Let’s all follow the leaders and grow together. The time is now. Our medium will face the pressure of competition and challenges moving forward, as it always has. Let’s all follow the leaders and grow together. 4 • JUNE 2025 • PPAI
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PPAI® PUBLISHER & EDITOR-IN-CHIEF Josh Ellis JoshE@ppai.org DEPUTY EDITOR John Corrigan JohnC@ppai.org SENIOR NEWS EDITOR Jonny Auping JonnyA@ppai.org MARKETING COPYWRITER Sarah Luna sarahl@ppai.org MARKET ECONOMIST & SENIOR MANAGER, RESEARCH Alok Bhat AlokB@ppai.org PUBLIC AFFAIRS & RESEARCH EDITOR Rachel Zoch RachelZ@ppai.org RESEARCH COORDINATOR Shiella Aparis ShiellaA@ppai.org GRAPHIC DESIGNER Rowel Cristobal RowelC@ppai.org ART DIRECTION SPARK Publications SPARKpublications.com 704-844-6080 ADVERTISING MANAGEMENT ACCOUNT MANAGERS Connie Brazil Heather Mangold Mark Rykojc PPAI.org/account-managers ADVERTISING CONTACT Amy Weisman 972-258-3080 AmyW@ppai.org PRESIDENT & CEO Drew Holmgreen 888-I-AM-PPAI VICE PRESIDENT, SALES Lindsey Davis, MAS CHIEF REVENUE & EXPERIENCE OFFICER Ellen Tucker, MAS, CAE DIRECTOR OF FINANCE Renae Ward CHIEF FINANCIAL OFFICER Troy Naef DIRECTOR OF HUMAN RESOURCES Nicole Rhooms DIRECTOR OF CORPORATE RESPONSIBILITY & SUSTAINABILITY Elizabeth Wimbush BOARD OFFICERS CHAIR OF THE BOARD Denise Taschereau Fairware IMMEDIATE PAST CHAIR Andrew Spellman, CAS Therabody CHAIR-ELECT OF THE BOARD Danny Rosin, CAS BrandFuel VICE CHAIR, FINANCE SERVICES Zack Ottenstein The Image Group BOARD MEMBERS REGIONAL RELATIONS COMMITTEE DELEGATE TERM EXPIRING 2026 Kara Keister, MAS Social Good Promotions TERMS EXPIRING 2026 Chris Anderson HPG AT LARGE DIRECTOR Lori Bauer iPROMOTEu TERMS EXPIRING 2027 Dan Pantano alphabroder TERMS EXPIRING 2028 Zack Ottenstein The Image Group Erin Reilly Pop! Promos Danny Rosin, CAS Brand Fuel TERMS EXPIRING 2029 Mark Gammon Cap America Kate Alavez PromoShop PPAI HEADQUARTERS 3125 Skyway Circle North, Irving, Texas 75038-3526 Phone: 888-IAM-PPAI (426-7724) www.ppai.org, pubs.ppai.org READER RESOURCES SUBSCRIBE TO PPAI MAGAZINE: Subscribe online at pubs.ppai.org or send your name, title, company name and mailing address, along with phone and fax, to PPB Subscriptions, 3125 Skyway Circle North, Irving, Texas 75038. Or phone in your subscription to 972-258-3019. Include payment with your order. Visa, MasterCard and American Express are accepted, along with checks. Additional member subscriptions are $58 for PPAI member companies (U.S.), $70 (Canada and Mexico) and $75 (international). Nonmember subscriptions are $72 (U.S.), $82 (Canada and Mexico) and $92 (international). Please allow four to six weeks for start of subscription. ADVERTISE IN PPAI MAGAZINE: Download a media kit with rates and specs for all PPAI print and digital publications at media.ppai.org, or call 972-258-3019 or email mediasales@ppai.org. WRITE FOR PPAI MAGAZINE: The magazine regularly accepts articles from both professional writers and industry experts – like yourself. Find out everything you need to know about submitting an article or an idea by reading PPAI’s Writer’s Guidelines available at media.ppai.org/submit-content. Promotional Products Association International 6 • JUNE 2025 • PPAI
Minimum order of 24 pieces applies to select beach and golf towels only. Excludes sublimated products. May not be valid with all promotions or special offers. Please visit our website or contact your sales representative for full details. Jewel Collection Beach Towel #BT10 Microfiber Waffle Golf Towel #MW-26CG Sandbar Stripe Beach Towel #SBS14-3560 Microfiber Waffle Small Golf Towel #MW-18CG Platinum Collection Beach Towel #BT20 Platinum Collection Golf Towel #TRU35CG We’ve lowered our minimum order quantity on our most popular beach and golf towels, giving you more flexibility to order exactly what you need, when you need it. Whether you're working with a tight budget or aiming for smaller, more targeted campaigns, Pro Towels makes it easier than ever to deliver high-impact, custom towels without the large commitment. New Lower Minimums. Same Awesome Towels. PPAI 122755 | ASI 79750 | SAGE 52093
PREP COLLECTION augustasportswear.com The Heritage Prep Collection from Holloway combines premium comfort with timeless style. Designed to inspire team pride and spirit on campus, in the office and beyond. Explore the full collection. 223527 223528 223782 223783 223781 223526
If this calendar is helpful or if you have ideas for ways that we can better provide this information, email the editors at magazine@ppai.org Exceptional Promotions SPECIAL OBSERVANCES CALL FOR Use these special occasions to ignite your imagination for relevant – and distinct – client promotions. Compiled by Sarah Luna NATIONAL GRILLING MONTH Product Idea: Blend a throwback look and modern technology with the SonicWave Retro Vintage Portable Wireless Rechargeable Bluetooth Speaker. Designed like a 1950s tabletop radio, it delivers crisp sound with up to 12 hours of wireless playtime on a single charge. Not only does the radio connect via Bluetooth technology, but it can also function as a standard FM radio, making it easy to switch between streaming and radio stations. Whether it’s classic oldies or your favorite podcast, this speaker brings it all. Available in multiple colors to vibe with your client’s brand. Global Promo / PPAI 288502, Standard-Plus / globalpromo.net JULY 7 NATIONAL DAY OF ROCK ‘N’ ROLL 9 NATIONAL SUGAR COOKIE DAY 16 NATIONAL HOT DOG DAY NATIONAL GOLF MONTH Product Idea: The Custom Leather Keychain With Carabiner is a practical way to keep your client’s brand in hand. Made with a genuine leather center, split ring and sturdy clip, it easily attaches to keys, bags, belt loops and more. With three color options and accent stitching, it’s a high-quality look that gives a boost to any brand. Durable enough for daily use and chic enough for any client, this is a giveaway people will keep and use. Sam’s Shop Towels / PPAI 769538, Standard-Base samsshoptowels.com AUGUST 8 INTERNATIONAL BEER DAY 15 NATIONAL LEATHERCRAFT DAY 27 NATIONAL JUST BECAUSE DAY HISPANIC HERITAGE MONTH Product Idea: Make every sip a branded moment with the Everglades-VI Tumbler. Featuring double-wall stainless steel construction, it’s an easy way to keep 15 ounces of liquid piping hot or ice cold. The ivory matte finish gives a clean, contemporary look, while the screw-on lid and fliptop spout makes it spill-resistant and commuter friendly. Customizable tags on both sides give plenty of space for branding, and each tumbler comes packaged in a matching gift box for a special touch. BPA-free and FDA-compliant, it’s a smart, stylish way to keep brands in hands. Lungsal / PPAI 112410, Silver / lungsal.com SEPTEMBER 6 NATIONAL TAILGATING DAY 16 NATIONAL IT PROFESSIONALS DAY 29 NATIONAL COFFEE DAY PPAI • JUNE 2025 • 9
ASI 49546 | PPAI 655170 | SAGE 51093 | WWW.DIAMONDBACKBRANDING.COM Diving into the Top 100!
PROMOTIONAL PRODUCTS TO BE UNIVERSALLY VALUED Essentials 06.25 DECORATORS These PPAI-verified business services member firms offer decoration solutions that give promo products the pop that brands need to stand out. page 16 IN STYLE p. 12 USE CASE p. 20 SOLUTIONS SPOTLIGHT Shutterstock.AI Generator / Shutterstock.com PPAI • JUNE 2025 • 11
The Gender Neutral BELFORD Eco Fleece Lined Full Zip Bomber Jacket is a great choice for fall. Not only does this style offer inclusive sizing, it’s also made of 100% recycled nylon. With a timeless style that has an effortlessly cool look, this bomber has fleece lining to keep you warm on chillier autumn days. PCNA / PPAI 113079, Platinum / pcna.com Fall Fashion Preview It’s never too early to begin studying upcoming trends. Here are some product suggestions that align with what’s in store for autumn. By Hanna Brookshire WITH SUMMER NOW UPON US, it’s time to begin preparing for fall fashion trends. While some are predictable, like the continued emphasis on sustainability, others are harder to spot. To gather the best insight possible, I got in touch with some trendsetting members of the promotional products industry to bring you the inside scoop on what to look out for this upcoming autumn. Look Out For The Long Term As the executive director of brand operations at Whitestone, the No. 35 distributor in this year’s PPAI 100, Lee Ann Mazzarisi creates an annual trend forecast. She explains that trends “are important when you’re making products so that you can stay relevant, but most importantly, purpose driven.” To make products relevant and desirable for the long term, she adds, brands need to “stay focused not just on the temporary shifts but the larger cultural shifts.” This allows your products to be kept because they are functional and timeless. A few of these overarching cultural shifts involve sustainability, particularly upcycling. Whether buying items made from repurposed materials or refreshing what you already have in your closet, bringing new life to old things is key. Another important shift is the focus on inclusive sizing – including unisex and extended sizing options allows your products to reach more people. 12 • JUNE 2025 • PPAI Essentials | In Style Igisheva Maria / Shutterstock.com
Some fall-specific trends include the continued prevalence of sportswear, streetwear and workwear. Sportswear is still incredibly popular with the pickleball craze going strong, and for the fall and winter, keep an eye on the après ski look. Streetwear and workwear often have some overlaps, but the main thing is finding industrial and functional pieces that will last. Items like work jackets, cable knit sweaters, comfy sweatshirts and puffer jackets work well in these areas. Cozy Is Still King Another broad trend is the idea of comfort and nostalgia. According to Amy Leighton, vice president of supply chain at Charles River Apparel, the No. 9 supplier in this year’s PPAI 100, new fall items were chosen to align “with the industry’s broader movement toward warm, expressive tones that evoke nostalgia and comfort.” Beyond the warm neutrals, you can also lean into this trend with timeless styles that bridge the gap between then and now, as well as comfortable items made with materials like sherpa or fleece. Stand Out With Color Of course, there’s nothing like a pop of color to shake up a dreary fall day. Mazzarisi places an emphasis on moodier and pastel shades in her trend forecast, noting shades like rich jewel tones or sherbet colors. Leighton adds that Charles River’s fall collection colors are also “a response to a market trend with uplifting shades that transition well across seasons.” With all these trends in mind, below are some items that will hopefully inspire you in your search for perfect seasonal products. The lightweight and moisture-wicking Cayak Lightweight Stretch Hoodie is ideal for the early days of fall. A unisex style with sizes XXS-4XL, it’s a layering piece that can be worn on a run or around the house. It currently comes in six colors, but be on the lookout for new hues that align with autumn. This hoodie is sure to become a favorite with its four-way stretch, raglan sleeves, side vents and UPF 50+ rating. Charles River Apparel / PPAI 111644, Gold / charlesriverapparel.com This Classic Messenger Bag gets major nostalgia points because it’s a revamp of an iconic 1989 version. This bag comes in four sizes, allowing you to pick the bag that will best suit your needs. It also comes in nine colors, like fire red (shown) and army green. Timbuk2 / PPAI 354229, Silver / timbuk2.com PPAI • JUNE 2025 • 13 In Style | Essentials
Outpatch, which is dedicated to giving back to humanitarian organizations, is a company that makes reusable patches, all of which are stick-on and machine washable, making them versatile branding tools and easy to use. They’re also all made with 100% recycled post-consumer plastic. Outpatch / PPAI 826759, Standard-Base / outpatch.org The Carhartt Sherpa-Lined Coat is a classic workwear piece that will keep you warm and stylish. Carhartt is a much-coveted brand among workwear enthusiasts for its durability and comfort. This jacket is offered in three colors, including Carhartt Brown, which is a warm tone in line with the nostalgic color trend. This jacket has a sherpa-lined body and front pockets to keep your hands warm. SanMar / PPAI 110788, Platinum / sanmar.com This Unisex Organic Cotton Tee is a classic basic piece that is perfect for layering in the fall. Made of 100% organic cotton, it’s carbon neutral and produced by ethical labor. This style is unisex and comes in sizes S-4XL, as well as 14 colors, including bright, pastel and neutral options. Allmade / PPAI 743984, Standard-Base / allmade.com Brookshire is a freelance writer and former PPAI Media intern. Outpatch is dedicated to giving back to humanitarian organizations 14 • JUNE 2025 • PPAI Essentials | In Style
YOU FOR HERE FREE OUTBOUND SHIPPING Restrictions apply, see our 2025 pricing guide FREE INBOUND SHIPPING From Sanmar, S&S, Alphabroder & Cutter & Buck CONTRACT ONLY DECORATOR We do not engage in retail sales!. HIGH PACKAGING STANDARDS Double Wall Boxes w/ Liners & Thank You Cards! SUPER FAST PRODUCTION! 5-7 Business Days & Rushes Available! SCREEN PRINTING EMBROIDERY DTF SCREEN PRINTING EMBROIDERY DTF DISCOVER MORE WWW.HIGHTECHGRAFIX.COM
Shutterstock.AI Generator / Shutterstock.com Decorators These PPAIverified business services member firms offer decoration solutions that give promo products the pop that brands need to stand out. DECORATION IS A KEY part of the production process by which blank promo products become brand assets. With capabilities that range from embroidery and screen printing to laser engraving and full-color digital transfers, decorators help suppliers and distributors deliver the precision, consistency and creativity that clients demand. For distributors, decorators offer reliable, scalable solutions that simplify the fulfillment of custom orders. Whether it’s a large apparel program or short-run gift set, these partners help ensure consistent branding, quality decoration and on-time delivery, supporting the demands distributors face. Suppliers benefit by having the capability to expand their production capacity without investing in additional equipment. Trusted decoration partners help manage complex orders, seasonal surges and unique client needs while maintaining brand integrity. Decoration may occur at the end of the production process, but it plays a central role in how a product is received. As clients expect more customization and faster delivery, decorators have become essential partners, helping promo companies deliver finished products that are polished, intentional and campaign-ready. See more on these business services providers and many more. Visit PPAI.org/solutions. Essentials | Solutions Spotlight 16 • JUNE 2025 • PPAI
Continued on next page The Provider The Solution Midsouth Apparel Solutions (PPAI 577448; Silver) Since 1985, Midsouth Apparel Solutions has been the go-to for fullservice contract decorating and graphics. Experience our expertise and innovation in every design. All-County Apparel (PPAI 807842; Standard-Base) All-County Apparel offers comprehensive contract apparel decoration services, including screen printing, embroidery, direct-togarment (DTG) and direct-to-film (DTF) printing, as well as patches, finishing, and fulfillment, all with high-volume capacity and worldwide delivery as one of the East Coast’s largest providers. Apex Transfers & More (PPAI 792563; Standard-Base) Apex Transfers specializes in custom heat transfers, including their eco-friendly Ultra Ink™ technology that blends CMYK digital printing with water-based screen-printed backing. The Minnesota-based company offers a versatile range of durable transfer solutions, from screen print and DTF to vinyl and appliqué options for various fabrics. Apple Imprints Apparel (PPAI 103446; Standard-Base) Apple Imprints Apparel provides screen printing, embroidery and debossing for promotional products. Be Decorating (PPAI 797084; Standard-Base) BeBoxing.com offers short run packaging solutions in e-flute and b-flute stock. Perfect for programs and adding value to boxed experience. The company also offer kitting, distributions and fulfillment programs. 888-742-629 | promo@picnictime.com | picnicpromotions.com FROM ELEGANT TABLEWARE TO ECO-FRIENDLY COOLERS, WE’VE GOT YOU COVERED FOR ALL YOUR ENTERTAINING NEEDS. Turntable Cheese Board | as low as $62.93 (R) Eclipse Tumbler Tote | as low as $17.72 (R) PPAI • JUNE 2025 • 17 Solutions Spotlight | Essentials
Color3 Embroidery (PPAI 338252; Standard-Base) Color 3 Embroidery is a wholesale contract embroidery, screen print and laser etched decoration service provider based in Warren, Ohio. Creative Images (PPAI 814848; Standard-Base) From humble beginnings in a Queens basement to leading licensed t-shirt printing, Creative Images has been transforming the industry since 1981. Digital on Demand (PPAI 890027; Standard-Base) Digital on Demand is the leading global print on demand fulfillment service for drinkware & hardgoods. They offer fully customized products and decoration with no minimums. Empire Branding Co. (PPAI 794180; Standard-Base) The company emphasizes its dedication to the promotional products industry by ensuring fast delivery and high-quality products. They understand the importance of meeting distributors’ demands for timely and reliable service. Hightech Grafix (PPAI 786346; Standard-Base) Hightech Grafix provides contract screen printing, embroidery, and direct-to-film services with free inbound/outbound shipping and onehour quotes — exclusively serving promotional product distributors with nationwide coverage from its North Texas location. Ninja Transfers (PPAI 820773; Standard-Base) Ninja Transfers offer their services to both suppliers and distributors in the promo community. They cater to anyone who need customization of small quantities, full color or simple logo prints on any product with any color at incredible prices. 18 • JUNE 2025 • PPAI Continued from previous page Essentials | Solutions Spotlight
See more on these business services providers and many more. Visit PPAI.org/solutions. Northeast Stitches & Ink (PPAI 375753; Standard-Base) Northeast Stitches & Ink offers a variety of services, including silk screen, embroidery, digital printing, foil decoration, glow-in-the-dark ink, direct-to-garment printing and dye sublimation. Printful (PPAI 885793; Standard-Base) Printful is a global print-on-demand and dropshipping company that simplifies promotional merchandise by handling production, shipping and warehousing for custom clothing, accessories and home goods. Silver Screen Printing (PPAI 594351; Standard-Base) Silver Screen Printing provides a wide range of decorating and fulfillment services. Solisco (PPAI 817526; Standard-Base) Founded in 1991 and maintaining a focus on sustainability, Solisco partners with clients on print, content creation, design and logistics. Stain Imaging (PPAI 792120; Standard-Base) Elevate your apparel with Stain Imaging's innovative monochromatic wash-like printing, redefining traditional decorating methods for over 33 years. St Louis Contract Embroidery (PPAI 535960; Standard-Base) As its name implies, St Louis Contract Embroidery specializes in contract embroidery only with all work done in-house from start to finish since 1993 St. Louis Print Company (PPAI 509968; Standard-Base) St. Louis Print Company is a trusted contract decorator with topnotch capabilities spanning automatic press printing and embroidery, handling orders of any size up to 20,000 pieces per day. Superior Image Embroidery (PPAI 386551; Standard-Base) Superior Image Embroidery offers embroidery, digitizing, finishing services and supply chain services. Trans-Tex LLC (PPAI 273488; Standard-Base) Experience Trans-Texas' expertise in narrow web dye sublimation printing for 25+ years. We create custom printed lanyards, key fobs, shoelaces, wristbands, and headbands. Solutions Spotlight | Essentials PPAI • JUNE 2025 • 19
Making Merch The Message Distributors spotlight bold, inclusive products they consistently turn to and that they’d like to try for future projects. By Sarah Luna puhhha / Shutterstock.com 20 • JUNE 2025 • PPAI Essentials | Use Case
BRITT CORRIGAN Co-founder & Brand Curation Specialist Left Bank Creative PPAI 822310 / Standard-Base Cleveland, Ohio Corrigan is always on the lookout for suppliers with diverse ownership. “Lane Seven Apparel is a disability-owned supplier featuring appealing vintage and streetwear textiles,” Corrigan says. “We aim to present their apparel more frequently and support their growth.” Made from a soft heavyweight fleece with no drawcords and tear-away tags, Lane Seven Apparel’s Urban Pullover Hoodie features a two-panel hood, 1x1 ribbing at the cuff and waistband and durable double-needle stitching throughout. The hoodie (shown in salmon) is available in a variety of sizes and colors. Lane Seven Apparel / PPAI 630869, Standard-Base lanesevenapparel.com Corrigan says that Sock Club’s Custom Socks turn every step into a statement. Designed for inclusive sizing, made from 75% USA-grown cotton and available in crew or moisture-wicking athletic styles, they offer a comfortable way to showcase branding. “Custom socks build awareness for causes and celebrate special occasions in a fun, wearable format,” Corrigan says. Sock Club / PPAI 692671, Silver / custom.sockclub.com Reversible style meets full-color creativity in Pop! Promo’s Bucket Hats. “Custom bucket hats are an eye-catching and versatile promotional item that elevates any initiative or event with a unique, personal touch,” Corrigan says. The hats are available in cotton or polyester and designed to match your brand with bold, custom prints. With full-color printing capabilities to match your brand, the options for custom designs are limitless. Pop! Promos / PPAI 564497, Gold /poppromos.com Corrigan is always on the lookout for suppliers with diverse ownership. PPAI • JUNE 2025 • 21 Use Case | Essentials
Corrigan often recommends Midnite Snax sweets to clients. “The unique treats make celebrating diversity even sweeter,” she says. “It’s a women-owned business we love to support.” Recently, the company created a fully custom Closed Top Popcorn Box featuring an interactive QR code. The nostalgic, red-striped popcorn boxes can be filled with cheddar, caramel or butter-flavored popcorn. Midnite Snax / PPAI 113793, Standard-Plus midnitesnax.com Corrigan plans to use Shaka Wear’s Heavyweight and Streetwear Tees. “They’re from a minority-owned business taking the streetwear scene by storm,” she says. “We’re impressed by their authenticity and cultural impact.” Made with 100% USA cotton, the shirts are pigment-washed for a vintage look and built with super-dense knit for clean, bold printing. Available in sizes XS-XL, the tees are shrink-free and built to last, with heavyweight fabric that stands up to repeated wear and delivers a premium feel. Shaka Wear / PPAI 794612, Standard-Base shakawear.com DANI GORCIE Co-Founder & Brand Curation Specialist Left Bank Creative PPAI 822310 / Standard-Base Cleveland, Ohio A fan of form, function and brand purpose, Gorcie says Elemental Bottles checks every box. Cofounded by Black and Vietnamese partners, the company blends modern aesthetics with social impact, donating 3% of profits to charitable causes. “We always recommend its products for an eco-conscious and impactful choice,” Gorcie says. The Commuter Tumbler fits most cup holders while still holding a generous 40 ounces. The tumbler includes two straws – one standard and one for thicker drinks like smoothies or boba. With a leak-resistant lid and triple wall insulation, it keeps beverages hot or cold for up to 48 hours. Elemental Bottles / PPAI 770416, Standard-Base elementalbottles.com Gorcie reccommends Elemental Bottles’ products for an eco-conscious and impactful choice. 22 • JUNE 2025 • PPAI Essentials | Use Case
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Gorcie recommends Gemline’s Sigma Clear Zippered Tote when looking for a product that exemplifies diversity. With rainbow straps and a transparent design, this PVC-free tote combines fashion and function. “These are practical yet bold and ensure visibility while celebrating LGBTQ+ pride with vibrant colors and meaningful representation,” Gorcie says. It’s perfect for events that follow clear bag policies like concerts, festivals and sporting events, while also making a bold statement about inclusivity. Gemline / PPAI 113948, Platinum gemline.com Gorcie frequently turns to SnugZ USA for clients with a military background. “The company offers veteran initiatives through its Basecamp products that support the Wounded Warrior Project,” Gorcie says. “We often present these items to our veteran clients to align with their mission.” The Basecamp Rapids Gift Set includes a lightweight nylon/polyester travel hammock with a 500 lb. weight capacity, rope and carabiner attachments and a waterproof wireless speaker with built-in mic. With seven to eight hours of playtime, it’s outdoorready with rugged durability. SnugZ USA / PPAI 112982, Platinum snugzusa.com Gorcie wants to try the Reusable Silicone Tea Bag by Gordon Sinclair. “It’s a women-owned business,” she says. “We adore the product line and look forward to collaborating soon.” The eco-friendly item is a smart option for loose-tea lovers. The tag is imprint-ready for your logo or message, and the entire piece is BPA-free and dishwasher-safe. Gordon Sinclair / PPAI 111537, Silver gordonsinclair.com Luna is a marketing copywriter at PPAI. These are practical yet bold and ensure visibility while celebrating LGBTQ+ pride with vibrant colors and meaningful representation —DANI GORCIE PPAI • JUNE 2025 • 25 Use Case | Essentials
Speed, Quality, and Value – That’s What Our Client’s Expect From Import • Quotations in 24 to 48 hours • Ideation, Creative, 3-D Prototyping • Timely Communication & Project Updates • Full-Service • Source, Manage, Deliver Reliability and Integrity are important! Greater Pacific works fast to deliver and make you look good. We back this up with a worry-free guarantee!
IDEAS TO ADVANCE THE MARKETPLACE Voices 06.25 LEADING HABITS Any company can follow these practices of PPAI 100 distributors to win more business. page 34 INNOVATION p. 28 RESPONSIBILITY p. 30 YOUR BUSINESS PPAI • JUNE 2025 • 27 Rollender / Shutterstock.com
IT’S THE NIGHTMARE NO BUSINESS wants to experience: a system-wide disruption or cyber attack that forces operations offline and throws daily routines into chaos. In the promotional products industry, where speed, customization and customer communication are essential, a cyber incident doesn’t just threaten data. It jeopardizes reputation, delivery timelines and client trust. Yet when handled well, even a cyber attack can become a moment that reveals a company’s culture, resilience and readiness. Based on recent events in the industry and lessons from real-world disruptions, here’s a guide to how promo companies can prepare for, respond to and recover from an IT crisis – with practical do’s and don’ts along the way. Battling Back Cyber attacks are increasing in frequency, and industry companies have been compromised. Here are six steps to recover and build trust along the way. By Tanaisha Dunbarger Step 1: Act Fast – But Smart DO: • Immediately take systems offline at the first sign of a breach or unusual activity. This reduces the risk of further compromise or data exfiltration. • Assemble your incident response team – whether internal or external cybersecurity partners – to begin the diagnosis and damage control. • Document everything. Record when and how the breach was detected, what systems were impacted and what actions were taken. DON’T: • Don’t assume it’s a false alarm or delay action. In cybersecurity, time is critical. • Don’t attempt to resolve everything in house if your IT team lacks deep forensic expertise. 28 • JUNE 2025 • PPAI Voices | Innovation AntonKhrupinArt / Litvinova Oxana / Shutterstock.com
Step 2: Investigate and Isolate DO: • Conduct a thorough forensic investigation to identify the origin of the attack, what systems were touched and whether any data was accessed or stolen. • Isolate affected systems from your broader network. • Engage with third-party specialists, if needed, to validate the integrity of your data and check for backdoors or lingering threats. DON’T: • Don’t rush to bring systems back online before a full assessment is complete. • Don’t ignore the importance of transparency with your leadership team and legal counsel during this phase. Step 3: Communicate Clearly (Internally First) DO: • Alert your internal teams quickly. Explain what’s happening in clear terms and provide guidelines for continuing operations manually, if necessary. • Centralize communications so that employees know where to turn for accurate updates. • Emphasize company culture and teamwork – disruptions are stressful, but how people rally makes a difference. DON’T: • Don’t allow rumors or fragmented communication to spread. In a crisis, misinformation can do more damage than the attack itself. Step 4: Notify Customers and Partners – With Grace DO: • Reach out to customers and key partners with honest, proactive communication, even if you’re still investigating. Let them know you’re aware of the issue and working on it. • Be transparent about delays and offer alternative solutions or updated timelines when possible. • Express gratitude for patience. Acknowledge inconvenience. These sentiments build longterm trust. DON’T: • Don’t remain silent. In the absence of updates, customers may assume the worst or feel abandoned. • Don’t assign blame or overpromise fixes. Step 5: Operate Manually If You Must DO: • Have a manual backup plan. Order taking, quote generation and fulfillment don’t need to stop. Your team just needs a way to do them without systems. • Cross-train staff so they can step into unfamiliar roles in a pinch. • Keep logs and records of manual activity to re-enter into your systems when restored. DON’T: • Don’t panic if your automation breaks down. Most clients will be understanding if you’re communicative and proactive. • Don’t wait to create a backup workflow until after a crisis. Plan ahead. Step 6: Restore, Reflect and Reinforce DO: • Once systems are secure, reintroduce them carefully. Test each part of the network as you go. • Conduct a post-mortem: What worked? What failed? What needs better preparation next time? • Use the event as an opportunity to invest in stronger security, better redundancies, and more employee training. DON’T: • Don’t assume it won’t happen again. Cyber attacks are increasing in frequency and sophistication. • Don’t treat a return to normal as the end of the process; true recovery includes planning for what’s next. A Final Thought In our industry, relationships are everything. How your company responds to a crisis – how you show up for your clients, partners and teams – will leave a longer impression than the disruption itself. If you build your systems, culture and communication strategy with resilience in mind, you won’t just survive a cyber attack. You’ll earn even more trust from the people who matter most. Dunbarger is the project management lead at PPAI. PPAI • JUNE 2025 • 29 Innovation | Voices
Growing Up Greener ONCE UPON A TIME, sustainability in the promotional products industry looked a lot like … well, a tote bag. Maybe a pen with recycled content. Maybe even a reusable straw if things got really wild. And hey, those things still matter! (We’ll always have a soft spot for a good tote.) But as PPAI 100 leading companies show, the story is moving to the next chapter – one where sustainability isn’t just something you carry around; it’s something you build into your business from the ground up. Today, sustainability isn’t just about optics. It’s a fully fledged business strategy. The industry’s growing up and moving from good intentions to real, measurable impact. It’s like we finally figured out that Earth Day is more than just a cute marketing holiday – it’s a whole lifestyle. From Good Intentions To Informed Decisions We’re entering what I like to call the “young adult” phase of our sustainability journey – still brighteyed and bushy tailed, but now asking better questions and actually reading the fine print. Companies that used to set broad sustainability goals are now rolling up their sleeves and digging into the details, asking the who, what, where and how behind every product. (Yes, even that adorable bamboo pen.) Lifecycle assessments, greenhouse gas accounting, third-party audits and certifications – it’s not just for show anymore. It’s for substance. The receipts are being gathered, spreadsheets are being color-coded, and supply chains are getting their quarterly or annual checkups. Sustainability isn’t just a marketing team’s passion project these days – it’s a company-wide, whole crew, “everybody in the van” kind of adventure. These efforts are being fueled by rising expectations across the board, from consumers, corporate buyers and regulators alike. Consumers Still Care, And Corporate Buyers Have Noticed Consumer interest in sustainability hasn’t faded. It has become more deliberate. According to McKinsey & Co. and NielsenIQ, products with environmental, social and governance claims grew 28% over a recent five-year period, compared with 20% growth for those without such claims. Those ESGrelated products accounted for more than half of total market growth. Promotional products is maturing as a more responsible industry. There’s still room for progress, but the future-proofing is well underway. By Elizabeth Wimbush Tally18 / Shutterstock.com 30 • JUNE 2025 • PPAI Voices | Responsibility
McKinsey also reports that 60-70% of U.S. consumers say they are willing to pay more for products with sustainable packaging, and more than half would choose a more sustainable option if pricing is comparable. A separate global survey reinforces that point, with 82% of consumers (and 90% of Gen Z) saying they would pay more for sustainably packaged goods. That’s not just a blip on the radar – it’s a full-on marching band parade, batons and all. Corporate buyers are taking note. For brand marketers, promotional products with credible sustainability stories help align with broader ESG initiatives and avoid accusations of greenwashing. Buyers aren’t just browsing – they’re evaluating claims, packaging and sourcing data. As a result, suppliers and distributors alike are being pushed to back up their narratives with traceable information. No surprise, then, that large buyers are increasingly requesting detailed disclosures about sourcing, recyclability and labor conditions. The old “Just trust us, it’s green” routine? It’s been retired, along with flip phones and 2007 social media bios. (RIP my old Nokia brick.) Regulation Is Catching Up Meanwhile, regulators have laced up their kicks and are jogging right behind us. States including California, New York and Washington are expanding legislation around climate disclosures, chemical safety, product labeling and labor transparency faster than you can say, “Wait, what’s in this fabric blend?” The Fashioning Accountability and Building Real Transparency (FABRIC) Act and the Climate Corporate Data Accountability Act are early signs of broader regulatory shifts. Globally, Europe’s Corporate Sustainability Due Diligence Directive and its forthcoming Digital Product Passport initiative are expected to have far-reaching implications for supply chains, including many North American firms. If your products are globetrotting, your compliance will have to keep up, too. The bottom line? Companies that have been or start prepping now – building strong data systems, mapping supply chains, double knotting their sustainability shoelaces – will have a serious head start. Those who wait risk scrambling to meet compliance – or worse, facing penalties, failed audits or lost business. A Closer Look At Country Of Origin A growing area of focus is country of origin data. With trade tariffs in flux and geopolitical uncertainty on the rise, buyers are looking for more than just a product spec. They want to know where it was made and under what conditions. Give me the full origin story, preferably with no plot twists, please. In response, suppliers are upgrading their systems to streamline and standardize COO disclosures. Distributors, in turn, are requesting this information earlier in the sales cycle, often during onboarding. Better to ask now than get ghosted later. This level of traceability doesn’t just support sustainability goals; it also helps ensure operational resilience. It’s part of a broader trend: Sustainability is no longer a siloed function but a shared responsibility across sourcing, sales, compliance and logistics. The Road Ahead: Build, Don’t Boast Looking ahead, the industry’s path is clear: Sustainability isn’t a show-andtell project. We need to keep building systems, partnerships and processes that make sustainability credible and practical – the kind of stuff that doesn’t always fit on a bumper sticker but absolutely shows up in the results. This includes investing in data infrastructure, pursuing certification partnerships, strengthening supplier relationships and expanding buyer education. The future isn’t about perfection. It’s about progress. It’s about choosing transparency over glossy packaging, focusing on tangible impact over trendy buzzwords. Most of all, it’s about working together rather than waiting for individual heroics – collaboration beats going it alone. The good news? We’re not starting from zero. The industry has already made significant strides. And in recent years, collaboration has accelerated in ways that weren’t possible a decade ago, from cross-border partnerships to supplier-distributor transparency initiatives that would make Sherlock Holmes proud. Yes, the road ahead will have a few bumps, maybe even a pothole or two. But if we build right, the value we generate will extend far beyond carbon reductions or regulatory checkboxes. It will reshape the definition of good business in the promotional products industry. And that’s a legacy worth investing in. (And yes, you can still bring your favorite tote along for the ride.) Wimbush is the director of sustainability and responsibility at PPAI. Companies that begin mapping their supply chains and organizing product data now will have a leg up as regulations tighten. Those who wait risk scrambling to meet compliance – or worse, facing penalties, failed audits or lost business. PPAI • JUNE 2025 • 31 Responsibility | Voices
PPAI • JUNE 2025 • 33 SPONSORED CONTENT USA Diamond in the Rough At All American Writing Instruments, the Shea family has manufactured and sold hundreds of millions of high-quality U.S.-made pens since 1928. A NEARLY CENTURY-OLD writing instrument supplier you may not know by name (but should) manufactures high-end pens the White House uses. Since 1928, family-owned and -operated All American Writing Instruments (AAWI) has crafted sustainable, high-quality writing instruments for the promotional products industry. Through its commitment to excellence, AAWI has supported American jobs and innovation. Now, four members of the Shea family lead the fourth-generation company, which has the distinction of being the last remaining U.S. pen manufacturer. Over the years, the Sheas have made hundreds of millions of writing instruments. Hap Shea, a pen maker for 50 years, carries on the legacy started by his grandfather, John, and father, Warren. Hap works alongside his three children: Matt Shea, a former attorney now serving as controller; Director of Operations Greg Shea, a former counterterrorism analyst; and Director of Sales Colleen Shea, a former professional tap dancer. “Since our family is pen experts, people say ‘ink is in our blood,’” Colleen says. “We left big careers to take over the business from my grandfather. We’ve worked hard to keep our pens manufactured in the USA by bringing in automated equipment. It’s our family’s American dream.” A True USA-Made Supplier Choosing AAWI as your USA-made writing-instrument partner ensures compliance with FTC guidelines for plastic and metal products. The crew of 65 molds plastic components, makes writing cartridges, assembles pens, and decorates in-house. “In an industry where products go unmarked with country of origin and companies use contradictory statements such as ‘Made in the USA’ with imported and foreign components,” Colleen says, “you can confidently state to customers that you have a writing instrument partner that guarantees it’s made stateside.” Although AAWI has been manufacturing pens for wholesale suppliers for five decades, the company only appeared as a supplier at the 2023 PPAI Expo. “A lightbulb goes off when distributors realize we’re the people behind many USA-made pens over the years,” Colleen says. “We aren’t the new supplier on the block.” In 2021, the Sheas acquired Garland Writing Instruments, making AAWI a single source for a full range of USA-made writing instruments, from affordable plastic pens to high-end metal options. The Sheas love to field calls from distributors. “We can offer them fast, workable solutions,” says Colleen, who’s offered custom pen designs to Fortune 100 companies. “They’re talking to the source they know is in it for the long haul.” Pens to Write Home About AAWI manufactures innovative writing instruments you can’t find anywhere else. The iconic Pokka® Pocket Pen “Carries Small, Writes Big” is convertible, waterproof and floatable. “It’s great for trades, outdoor brands and healthcare,” Colleen says. The permanent RevMark® Industrial Marker has an industrial tip for surfaces like wood and concrete and a handy holster. “We manufactured this for a contractor, and now Tractor Supply sells it nationwide,” Colleen says. PenScents™ features long-lasting scents like coffee, chocolate and lavender embedded into eco-friendly Auracell® plastic. “Scent is a great way to get someone to remember your brand,” Colleen says. Another sustainable option is RePen®, which is made from recycled water bottles. For every 1,000 pens bought, 400 water bottles get recycled. Your Pen Partner for Life AAWI wants distributors to know they have a pen manufacturer “in their backyard.” For a company with the muscle to make 55 million pens annually, you’ll still talk to a Shea or an experienced staffer. “You’re not just a number,” Colleen says. “We do 2 million-pen-unit orders, but we’re nimble enough for customers who want 250 pocket pens.” Learn more: aawritingco.com The Shea Family
Leading Habits Any company can follow these practices of PPAI 100 distributors to win more business. By Mason Linn, CAS IN THE PROMOTIONAL PRODUCTS world, the pace is relentless – deadlines are tight, clients are demanding, and product options are endless. And yet, the leading distributors don’t just survive in this environment – they thrive. The best of the best land major accounts, deliver flawlessly and keep growing without losing their edge. So, what are they doing differently? Let’s take a closer look at what sets PPAI 100 distributors apart. Here are eight habits that help them stay on top – and how you can put them to work in your own business, no matter your size. 1. They Prioritize Speed And Accuracy – Every Time In this industry, being fast gets you noticed, but being accurate earns trust. The leading distributors nail both. They’ve built systems that minimize mistakes and keep orders flowing – think rocksolid digital checklists, airtight proofing processes and deep trust with their supplier partners. It’s not about working harder – it’s about working smarter. 2. They Own The Client Experience Your client isn’t just buying a water bottle – they’re buying peace of mind. The best in the business know this. They communicate proactively, offer creative ideas and always stay a step ahead. Make it easy for your clients to look good and they’ll keep coming back. 34 • JUNE 2025 • PPAI Voices | Your Business Margarita Ksenokratova / MaksEvs / Shutterstock.com
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