IN THIS ISSUE Gifts That Grow p. 14 PPEF Scholars p. 28 Party Planning Promo p. 40 Pyramids: Technology p. 60 MEDIA.PPAI.ORG 11.24 pg. 44 INTRODUCING The PPAI Rising Stars CLASS OF 2024
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4 From PPAI How Stars Are Made 7 Creative Calendar Essentials 10 In Style Greener Garments 14 Use Case Get Your Grow On Voices 20 Innovation Flexibility In The Age Of Agility 22 Responsibility How Transparency Drives Responsible Growth 24 Your Business Transitioning To An ESOP Must Read 40 Promotional Products Work When It’s Time To Celebrate, Elevate The Vibe With Promo Community 70 Buzzworthy 72 Book Club 74 PPPC Communiqué 75 Inside PPAI 79 New Members 83 Datebook 88 Perfect Promo CONTENTS 11.24 VOLUME 48, ISSUE 09 60 Introducing The PPAI Rising Stars Class Of 2024 These 12 young leaders have been identified as the best and brightest, emerging from a record pool of nominees for the coveted honor. 44 Promoting The Future Since 1989, PPEF has awarded more than $3.6 million to students. Meet this year’s recipients, a collection of college-bound pupils connected to the promo industry. 28 PYRAMID AWARDS: The Biggest Winners In Technology What do these 12 Pyramidwinning websites have that yours may be missing? Read on for ideas to upgrade and enhance your site’s content, functionality and e-commerce features from this year’s PPAI Pyramid Awards in Technology winners. 60 28 44 H H H PPAI • NOVEMBER 2024 • 3
From PPAI Josh Ellis Publisher & Editor-in-Chief 11.24 Most honors like this one are exclusive. But the future of the industry is too important to exclude anyone willing to put in the work to grow and make it better. How Stars Are Made WHAT MAKES SOMEONE A RISING STAR in the promotional products industry? It’s a question PPAI’s staff judges are forced to ask themselves every year, and one of the most common we hear from members. The truth is there’s no straightforward answer. From its genesis nearly 15 years ago, the program’s criteria has been open for individual interpretation, and only this year was an age limit instituted. In 2024, nominees needed to be 40 years of age or younger. For some members, the purpose of the program is to reward people early in their promo careers who clearly have the potential to contribute on a higher level. To others, the goal is to recognize those who are already stretching themselves as volunteers at the national or regional level, or who have shown a commitment to giving back in their communities. Many would argue that the aim is to identify emerging leaders whose influence on the entire market will only grow in the years to come. As one of the five judges, I can tell you that it’s a near-impossible task to choose between the incredible young people submitted for the honor each year. Some receive heartfelt words of nomination from established changemakers in the industry. More have played pivotal roles in the growth of impressive, impactful industry firms. Others are being groomed to lead family businesses and must prove every day that they are up for the monumental task. Only 12 individuals can earn the title each year, which in 2024 left more than 160 other nominees, many very deserving, to wait for another chance. And certainly there are countless additional stars in the making throughout the promo landscape. Most honors like this one are exclusive. But the future of the industry is too important to exclude anyone willing to put in the work to grow and make it better. With that in mind, PPAI is proud to make an important announcement that member companies will want to keep in mind for 2025. In addition to the annual PPAI Magazine cover story, the Rising Stars are recognized at the Association’s annual Leadership Development Conference. Historically the forum for promo regional associations to come together for education and collaboration, the fall event has expanded over the last two years with the advent of an Emerging Leaders educational track. In 2023 and 2024, PPAI invited both the Rising Stars and a small group of additional young professionals as a pilot for reimagining our support for this essential community. In 2025, the Emerging Leaders sessions at LDC will be open to the entire community of industry up-and-comers. While only 12 may earn PPAI Rising Stars recognition in a given year, the opportunity for professional development will not be limited by award status. Attendees will not only have the opportunity to network with their peers, but can earn credits toward PPAI’s industry-leading certifications. They will return to their companies hungrier and better prepared to make a positive impact. On top of that announcement, I want to offer another round of congratulations to the 2024 PPAI Rising Stars. You have each devoted the time and energy to prove yourselves worthy of this recognition. Thanks to you and your many impressive young contemporaries, the future of promo has never been brighter. 4 • NOVEMBER 2024 • PPAI
PPAI® PUBLISHER & EDITOR-IN-CHIEF Josh Ellis JoshE@ppai.org MANAGER, CONTENT & SPECIAL MEDIA PROJECTS James Khattak JamesK@ppai.org DEPUTY EDITOR John Corrigan JohnC@ppai.org NEWS EDITORS Jonny Auping JonnyA@ppai.org Arianna Johnson AriannaJ@ppai.org MARKET ECONOMIST & SENIOR MANAGER, RESEARCH Alok Bhat AlokB@ppai.org PUBLIC AFFAIRS & RESEARCH EDITOR Rachel Zoch RachelZ@ppai.org RESEARCH COORDINATOR Shiella Aparis ShiellaA@ppai.org GRAPHIC DESIGNER Rowel Cristobal RowelC@ppai.org ART DIRECTION SPARK Publications SPARKpublications.com 704-844-6080 ADVERTISING MANAGEMENT ACCOUNT MANAGERS Connie Brazil Taylor Coward Heather Mangold Sandy Mendoza Mark Rykojc PPAI.org/account-managers ADVERTISING CONTACT Amy Weisman 972-258-3080 AmyW@ppai.org INTERIM PRESIDENT & CEO Dawn Olds, MAS 888-I-AM-PPAI DIRECTOR OF SALES & PROFESSIONAL DEVELOPMENT Lindsey Davis, MAS VICE PRESIDENT, REVENUE AND EXPOSITIONS Ellen Tucker, MAS, CAE DIRECTOR OF FINANCE Renae Ward CHIEF FINANCIAL OFFICER Troy Naef DIRECTOR OF CORPORATE RESPONSIBILITY & SUSTAINABILITY Elizabeth Wimbush DIRECTOR OF DIGITAL TRANSFORMATION CW Karstens BOARD OFFICERS CHAIR OF THE BOARD Andrew Spellman, CAS Therabody IMMEDIATE PAST CHAIR Kevin Walsh, CAS Showdown Displays CHAIR-ELECT OF THE BOARD Denise Taschereau Fairware VICE CHAIR, FINANCE SERVICES Chris Anderson HPG BOARD MEMBERS TERMS EXPIRING 2025 Karie Cowden, MAS Connect the Dots Promotions REGIONAL RELATIONS COMMITTEE DELEGATE TERM EXPIRING 2026 Kara Keister, MAS Social Good Promotions TERMS EXPIRING 2026 Chris Anderson HPG AT LARGE DIRECTOR Lori Bauer iPROMOTEu TERMS EXPIRING 2027 Dan Pantano alphabroder TERMS EXPIRING 2028 Zack Ottenstein The Image Group Erin Reilly Pop! Promos Danny Rosin, CAS BRAND Fuel PPAI HEADQUARTERS 3125 Skyway Circle North, Irving, Texas 75038-3526 Phone: 888-IAM-PPAI (426-7724) www.ppai.org, pubs.ppai.org READER RESOURCES SUBSCRIBE TO PPAI MAGAZINE: Subscribe online at pubs.ppai.org or send your name, title, company name and mailing address, along with phone and fax, to PPB Subscriptions, 3125 Skyway Circle North, Irving, Texas 75038. Or phone in your subscription to 972-258-3019. Include payment with your order. Visa, MasterCard and American Express are accepted, along with checks. Additional member subscriptions are $58 for PPAI member companies (U.S.), $70 (Canada and Mexico) and $75 (international). Nonmember subscriptions are $72 (U.S.), $82 (Canada and Mexico) and $92 (international). Please allow four to six weeks for start of subscription. ADVERTISE IN PPAI MAGAZINE: Download a media kit with rates and specs for all PPAI print and digital publications at media.ppai.org, or call 972-258-3019 or email mediasales@ppai.org. WRITE FOR PPAI MAGAZINE: The magazine regularly accepts articles from both professional writers and industry experts – like yourself. Find out everything you need to know about submitting an article or an idea by reading PPAI’s Writer’s Guidelines available at media.ppai.org/submit-content. Promotional Products Association International 6 • NOVEMBER 2024 • PPAI
If this calendar is helpful or if you have ideas for ways that we can better provide this information, email the editors at magazine@ppai.org DECEMBER 1 NATIONAL COOKIE CUTTER DAY 13 NATIONAL ICE CREAM DAY 21 NATIONAL CROSSWORD PUZZLE DAY JANUARY 4 NATIONAL TRIVIA DAY 19 NATIONAL POPCORN DAY 22 NATIONAL HOT SAUCE DAY February 9 NATIONAL PIZZA DAY 17 NATIONAL RANDOM ACTS OF KINDNESS DAY 22 NATIONAL MARGARITA DAY Exceptional Promotions SPECIAL OBSERVANCES CALL FOR AMERICAN HEART MONTH Product idea: Pulled straight from a hot oven, freshly made pizza is about as crowd-pleasing as it gets. This Pizza Palooza Gift Set is sure to be a memorable corporate gift for any occasion. This kit, bundled in a brandable market tote with gift bow, includes the dry ingredients to make two large pizzas plus a brandable apron made of recycled cotton. Gemline / PPAI 113948, Platinum / gemline.com Use these special occasions to ignite your imagination for relevant – and distinct – client promotions. Compiled by Rachel Zoch NATIONAL CAT LOVERS MONTH Product idea: Wrap your client’s brand around Down & Across, a game of quickthinking wordplay presented by Will Shortz, NPR’s puzzlemaster and crossword editor of The New York Times. Draw your letter tiles, roll the clue dice and be the first person to come up with a two-word crossword to fit the clues. Ages 10 and up. The Book Company / PPAI 218850, Silver thebookco.com NATIONAL BLOOD DONOR MONTH Product idea: The brandable Cuisinart EasyPop Hot Air Popcorn Maker eliminates fatty oils by using forced hot air to make light, delicious popcorn for snacks or recipes. Simply add kernels to the chamber, turn on the popper and watch as hot and fluffy popcorn pours out of the chute and into a bowl. Hirsch / PPAI 221823, Gold / hirschpromo.com PPAI • NOVEMBER 2024 • 7
PROMOTIONAL PRODUCTS TO BE UNIVERSALLY VALUED Essentials 11.24 USE CASE p. 14 GREENER GARMENTS As the demand for eco-friendly fashion grows, consumers and industry companies are shifting toward more sustainable choices in apparel and accessories. page 10 IN STYLE ydecosta / Shutterstock.com PPAI • NOVEMBER 2024 • 9
PeopleImages.com - Yuri A / Shutterstock.com Greener Garments As the demand for eco-friendly fashion grows, consumers and industry companies are shifting toward more sustainable choices in apparel and accessories. By Nicole Rollender THE MOVE TOWARD SUSTAINABLE GARMENTS is part of a bigger shift in how we think about our impact on the planet. It’s not just about looking good in our clothes anymore – it’s about making choices that benefit the environment and our long-term future. As consumers and businesses become more eco-minded, apparel suppliers are focusing on ethical practices and more innovative strategies for fashion that go beyond the here and now. “Younger buyers are transforming traditional buying habits and demanding a sustainable policy in every facet of the market, even beyond apparel,” says Milissa Gibson, sales director at Lane Seven Apparel (PPAI 630869, Standard-Base). “You’re also seeing a shift and revolution in the quality of sustainable garments, so you no longer need to sacrifice the feel or price as you once did.” People of all ages are increasingly aware of the environmental impact of their fashion choices. A survey comparing the number of consumers who purchased sustainable products between 2021 and 2022 found that 90% of Gen Z consumers bought sustainable products, closely followed by 85% of millennials, 84% of Gen X and 78% of Baby Boomers. “Gen Zers and millennials are most engaged with sustainability, prioritizing eco-friendly brands and practices in their purchasing decisions,” says Christina Marcantelli, sales enablement manager at S&S Activewear (PPAI 256121 Platinum), the No. 5 supplier in the PPAI 100. “Gen Xers and boomers have become more aware of the impact and are willing to invest in high-quality, timeless styles that are sustainable and made ethically.” Several key factors come into play when considering what draws consumers to sustainable garments. The biggest is fabric content, Gibson says. “There’s a demand for recycled and organic materials, as well as traceability of the cotton.” Recycling and production improvements can make the whole manufacturing process more efficient and less wasteful. “Brands investing in supply chain changes are making the biggest impact,” Marcantelli says. “Most brands’ major focus is reducing their carbon footprint and sourcing ethically made resources. An increase in recycled fabrics made from post-consumer waste has become more prevalent.” Ethical labor is also a big component of sustainable manufacturing, according to Brayden Jessen, owner of Zome Design (PPAI 620548, Standard-Plus). “It’s important to treat workers with dignity to ensure we have a strong labor force continuing to produce quality garments for us,” Jessen says. “Your garments may be good for the planet, but are they good for the people making them?” Picking the right decoration techniques for sustainable apparel also matters. Direct-to-film (DTF) printed transfers are increasingly popular due to their efficiency and ecofriendly benefits. “The water-based inks used and the lack of harsh chemicals and solvents used for prep and cleanup can lend a more eco-friendly element than other decoration methods,” Marcantelli says. “With the evolution of print-on-demand and smaller programs becoming more prominent, we’re seeing less overconsumption and fewer items going to waste.” Now that you know what matters most to consumers in sustainable apparel, here are some product suggestions to inspire you. 10 • NOVEMBER 2024 • PPAI Essentials | In Style
In Style | Essentials The Future Fleece Hoodie is a perfect choice for ecoconscious wearers. This regular-fit hoodie is crafted from 100% regenerated yarn, using sustainable materials from post-consumer waste and fabric scraps. The unisex style, available in core colors, features a two-panel hood, warm fleece lining and dyed-to-match drawcords. Lane Seven Apparel PPAI 630869, Standard-Base lanesevenapparel.com The Trimark Rincon Eco Packable Jacket is crafted from 40% recycled materials, making it stylish and environmentally friendly. Additional features include breathable back vents, color-pop details and a built-in stuff sack for easy packing – ideal for travel or outdoor adventures. Plus, with 1% of each purchase donated to environmental nonprofits, buyers are supporting the planet in multiple ways. PCNA / PPAI 113079, Platinum / pcna.com The IZU Everything Performance Eco Polo combines fabric innovation with stretch, UV protection, moisture-wicking and antimicrobial properties for exceptional comfort and durability. Made from 85% Global Recycled Standard-certified recycled polyester, it’s designed for performance without compromising sustainability. PCNA / PPAI 113079, Platinum / pcna.com PPAI • NOVEMBER 2024 • 11
What better eco-friendly accessories can you offer clients than sustainable blankets and towels? New from Nomadix – a brand that creates lightweight, multi-functional towels and other accessories made using post-consumer recycled plastics – the Puffer Blanket (shown in arctic glow), a Festival Blanket (shown in multicolor stripes) and a Fitness Towel (shown in Copacabana mango) are ideal for sporting events, camping and fitness activities. S&S Activewear / PPAI 256121, Platinum / ssactivewear.com Essentials | In Style The SoftShirts Classic T-Shirt (shown in brick) is a 100% combed ring-spun cotton jersey tee that’s quarter-turned for a better fit. This sustainable tee offers a classic fit with double-needle stitching, bio-enzymewashed fabric and a ribbed crewneck for added comfort. Made using bluesign-certified dyes and meets OEKO-Tex Standard 100. S&S Activewear / PPAI 256121, Platinum ssactivewear.com The Unisex Tri-Blend Crewneck Tee combines 50% recycled polyester, 25% organic cotton and 25% modal for exceptional softness. Made from six recycled water bottles in ethical factories, this tee is a feel-good choice. “Brands like Allmade embrace a holistic approach to sustainability by not only using eco-friendly fibers in their garments,” Jessen says, “but also prioritizing the well-being of the people who make them and the communities they live in.” Allmade Apparel PPAI 743984, Standard-Base allmade.com 12 • NOVEMBER 2024 • PPAI
Made with recycled materials, the Diverge Reversible Jacket is a reversible insulated coat that features a diamond-quilted polyester exterior with a PFAS-free water-resistant coating and a cotton-poly flannel interior. “The Diverge is a reversible shacket that offers two distinct looks in one garment with a classy quilting pattern on the outside and a cozy flannel on the inside for a rustic charm vibe,” says Michelle Chen, president of Fossa Apparel. Fossa Apparel / PPAI 330885, Standard-Base / fossaapparel.com The Horizon Fleece Jacket, constructed with plush bouclé fleece, offers warmth and softness with a light weight – and a lighter footprint, since it’s made with 20% recycled polyester fibers. Each jacket diverts 12 plastic bottles from landfills. Zippered side pockets and snap button chest pockets emphasize a utility-focused design. Fossa Apparel / PPAI 330885, Standard-Base / fossaapparel.com Nicole Rollender heads up New Jersey-based STRANDWritingServices.com. PPAI • NOVEMBER 2024 • 13 In Style | Essentials
Get Your Grow On Distributors share their favorite gardening-related promos, plus ideas on how to grow a brand using plants, seeds and green gifts galore. By Audrey Sellers STEPHANIE HINKLE Marketing Manager MadeToOrder PPAI 216503, Gold Oakland, California The holiday season is almost here, which means now is a great time to start sowing the seeds for springtime promotions. “People are generally more interested in gardening, home improvement and outdoor living in the spring, making it a perfect opportunity to offer items like seed kits, planters and gardening tools,” Hinkle says. However, the whole year is bursting with opportunities for gardening promos. In the winter, Hinkle recommends indoor gardening items like desk plants and herb kits. “These can be a hit during the colder months when outdoor gardening isn’t feasible,” she says. Just remember to keep some important considerations in mind, including your audience’s age, location and lifestyle. “Younger audiences might prefer trendy, low-maintenance plants like succulents,” she says, “while older or more traditional audiences might appreciate classic garden tools or flowering plant kits.” Hinkle says it’s also important to think about why you’re giving the promo. She likes items that can be personalized or branded, like custom planters or engraved tools, for corporate gifts. And for giveaways, she recommends lower-cost, high-appeal items like seed packets or plant markers. When planning a gardening promo, Hinkle advises considering your audience’s experience level. “Tailor your products based on whether your audience is made up of novice or experienced gardeners,” she says. “I love greenery, but find it hard to keep plants alive,” she says. That’s why she loves products like the Evergreen Self-Watering Globe, which takes the guesswork out of plant care. You just fill it with water, place it in the soil and let it do its thing. HPG / PPAI 110772, Platinum / hpgbrands.com Hinkle has noticed a big trend in seedinfused and plantable items, like Bloomin Seed Paper Confetti Gift Packs, made of recycled cardstock, post-consumer paper pulp and non-GMO seeds. “These items not only serve a functional purpose,” she says, “but encourage recipients to engage in gardening.” Pick from shapes like flowers, hearts and wine bottles, sprinkle into some soil, add water and watch them bloom into wildflowers. Hit Promotional Products / PPAI 113910, Platinum hitpromo.net 14 • NOVEMBER 2024 • PPAI Essentials | Use Case
Hinkle is also seeing DIY kits grow in popularity. “Kits for growing herbs, flowers or small veggies at home are popular as gifts, especially for promoting wellness and self-sufficiency,” she says. One of her favorites is the Modern Sprout Plant Parent Care Kit, which includes a plant nutrient mix, a stainless-steel soil scoop, a brush for keeping foliage dust-free and precision tweezers for pruning hard-toreach spots. Gemline / PPAI 113948, Platinum gemline.com The Modern Sprout Seed Ornament is a gift that’s great for eco-conscious audiences and gardening enthusiasts alike. Each ornament includes festive seed types like poinsettia and spruce and an expanding disc for planting. “I love these for the holidays,” Hinkle says. “Once the holidays are over, they become an excellent indoor gardening activity.” Gemline / PPAI 113948, Platinum / gemline.com PPAI • NOVEMBER 2024 • 15 Use Case | Essentials
SAMANTHA FULLERTON Senior Account Executive BAMKO PPAI 789908, Standard-Plus Vernon, British Columbia, Canada Fullerton recommends thinking outside the flowerpot and sprinkling gardening promos in unexpected places. If you’re putting together holiday gifts, for example, throw in a fun desk plant. “It might not be your first thought,” she says, “but you’ll be amazed at how much joy it can bring to the season.” Personally, Fullerton finds joy in a great gardening journal. Though she hasn’t used one in a campaign yet, she likes the idea of being able to track things like the weather and watering schedule. “I’d choose one with a beautiful soft-touch cover,” she says. “I like being able to take notes each year to learn what was successful and what I would change.” Fullerton is seeing an increase in people wanting to grow their own vegetables, herbs and fruits. This allows them to reduce their grocery expenses while maintaining control over what they put in their bodies. In Canada, she foresees a move toward apparel and headwear with insect repellent technology. “We’ve had a bad wasp problem here,” she says, “and anything that helps people spend time outside will be appreciated.” While Fullerton knows her way around the garden, she advises choosing gardening promos that appeal to wider audiences. “Unless you know your audience is more experienced, stick to universally appealing items like gardening gloves or trowels,” she says. “You don’t want to give something that will exceed the average person’s abilities or desires.” The Workit All-Purpose Gloves appeal to gardeners of all levels and can easily go from the garden shed to the workshop. They’re durable, versatile and keep a brand name visible on both hands. HPG / PPAI 110772, Platinum / hpgbrands.com The growing season is short in Canada, but Fullerton says she doesn’t let that limit her creativity with gardening promos. “You can do desk drops, birthday gifts, milestone gifts and so much more,” she says. “Indoor gardening items allow you to break the conventions of seasonality.” Samantha especially likes the Modern Sprout Glow & Grow Live Well Gift Set. Once the soy-blend candle has been enjoyed, the ceramic vessel becomes a planter for basil, aloe or daisy seeds. Gemline / PPAI 113948, Platinum / gemline.com 16 • NOVEMBER 2024 • PPAI Essentials | Use Case
Fullerton isn’t just a promo expert – she’s a gardening guru with a sprawling garden at her property. One of her favorite items is a collapsible folding wagon, which she uses not only for transporting gardening gear and produce, but also for weekend trips. “My wheeled wagon comes in handy not only for the garden, but also for camping,” she says. “When my mom and I went camping, I had her jump in the wagon to help with her mobility issues.” This Koozie Collapsible Folding Wagon sets up in seconds, can haul up to 150 pounds and folds up for easy storage. It also features two cup holders and an adjustable handle. Koozie Group / PPAI 114187, Platinum kooziegroup.com Sellers is a California-based freelance writer and former associate editor at PPAI. www.antwerpdiamondsincentives.com The Diamond Dream Necklace PPAI • NOVEMBER 2024 • 17 Use Case | Essentials
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IDEAS TO ADVANCE THE MARKETPLACE Voices 11.24 INNOVATION p. 20 YOUR BUSINESS p. 24 Deemerwha / Shutterstock.com HOW TRANSPARENCY DRIVES RESPONSIBLE GROWTH While it may seem daunting to lift the veil on supply chains that were designed to operate in the shadows, it’s entirely possible – and incredibly rewarding – for companies to embrace this shift. page 22 RESPONSIBILITY PPAI • NOVEMBER 2024 • 19
Flexibility In The Age Of Agility Focus on these four areas to ensure agility and flexibility are working in tandem for your organization. By CW Karstens “AGILITY” IS A BIG BUZZWORD in tech, and for good reason. Agile software development has transformed the way teams approach project management and product development. It focuses on incremental learning, progress and teamwork to find continuous solutions. To be “agile” in this sense means being flexible and collaborative. Too often organizations lose sight of those key points and instead find a blueprint for being agile and stick to it like it’s law, undermining the entire goal of progress. You always need to tailor agility to needs, company culture, goals, resources and talent. Below are four areas to focus on when making sure agility and flexibility are working in tandem for your IT team and your entire organization to ensure that agility is more than just a buzzword. 1Team Dynamics & Composition Experience, skill and working styles are all going to differ from organization to organization, and even within your own department. You can only bend those qualities so far in your individual team members. Strictly adhering to agile frameworks such as Scrum or Kanban, for example, may not always suit the particular dynamics of a team. For instance, a team of seasoned developers with strong problem-solving skills might prefer fewer daily stand-ups and longer sprints, allowing them more time for deep work. On the other hand, a junior team may benefit 20 • NOVEMBER 2024 • PPAI Voices | Innovation
from more frequent check-ins and shorter sprints to ensure that blockers are quickly identified and addressed. In both cases, adjusting agile practices to fit the team’s needs enhances productivity and morale. Ultimately, flexibility means striking a balance between autonomy and structure. 2Project Requirements & Complexity Not all projects are created to be equal. The level of complexity, the size of the project and stakeholder requirements are all going to differ. If you sacrifice those requirements for the sake of being able to say you are adhering to an agile framework, there are going to be consequences. Projects with highly dynamic environments, such as those requiring frequent pivots based on user feedback or evolving technologies, may benefit from a more flexible interpretation. Conversely, more straightforward projects might only need a few agile principles to maintain momentum without the full complexity of a traditionally agile approach. For example, software development for a small-scale internal tool with well-defined requirements may not require exhaustive sprint planning and review processes. A more tailored approach, such as focusing on a few key agile ceremonies (project management meetings) and reducing overhead, could streamline the process and allow the team to deliver more quickly. 3Company Culture & Values There shouldn’t be a department in the entire organization that is allowed to undermine company culture, and that includes IT. It’s simple: Agile frameworks should complement the cultural norms of the organization, not disrupt them. In a company that values face-to-face collaboration, introducing remote agile practices like asynchronous stand-ups may not be well received. Conversely, in a remote-first organization, enforcing strict in-person meetings or long, synchronous sprint reviews could disrupt the workflow. Similarly, agile frameworks advocate for decentralized decision-making, but you can’t just disrupt the hierarchy of an organization. That can cause interpersonal clashes and slow down progress. Continuously introducing collaboration between all levels of an organization is a much better start than upending a hierarchy. 4Innovation & Experimentation One of the greatest strengths of an agile framework is its encouragement of continuous improvement through experimentation. By tailoring agile practices, teams can innovate and refine their processes over time, adapting to new challenges as they arise. It’s hard to successfully experiment without flexibility. There’s always enough time for big-picture progress. Be willing to redefine what agile practices look like to your organization. One project can implement them slightly differently from another while successes and slowdowns are noted. Karstens is PPAI’s director of digital transformation. Agile software development has transformed the way teams approach project management and product development. PPAI • NOVEMBER 2024 • 21
Voices | Responsibility WINDOW OF OPPORTUNITY: How Transparency Drives Responsible Growth While it may seem daunting to lift the veil on supply chains that were designed to operate in the shadows, it’s entirely possible – and incredibly rewarding – for companies to embrace this shift. By Elizabeth Wimbush FOR DECADES, the promotional products industry has thrived on speed, volume and convenience. Global supply chains, often murky and difficult to track, have helped keep costs low and products plentiful. But times are changing. Consumers and businesses alike are becoming more conscious of where their products come from and how they are made. They’re asking tough questions about labor conditions, environmental impact and ethical sourcing. The good news? Transparency isn’t just a challenge. It’s an opportunity for growth, innovation and trust-building. And while it may seem daunting to lift the veil on supply chains that were designed to operate in the shadows, it’s entirely possible – and incredibly rewarding – for companies to embrace this shift. Let’s explore how. Why Transparency Matters Transparency is more than just a buzzword – it’s about integrity, trust and responsibility. Customers and end users want to align with brands that share their values. This means they care not just about the product, but about the people and processes behind it. Is it made with ethical labor? Are sustainable materials being used? How are suppliers held accountable? In our industry, the supply chain involves many players, from raw material producers to manufacturers, decorators, suppliers and distributors. Every step along the way, there’s potential for ethical or environmental risks. Whether it’s forced labor, unsafe working conditions or harmful environmental practices, these risks aren’t just bad for business – they’re bad for people and the planet. By embracing transparency, companies can mitigate these risks and demonstrate a genuine commitment to doing better. Start With A Commitment To Responsible Growth Investigating and better understanding your supply chain doesn’t happen overnight, and that’s OK. What matters most is making a clear commitment to the journey. Start by acknowledging that you don’t have all the answers and that this process will take time. As an industry, we’ve spent years operating with limited visibility into our supply chains, so it’s natural that opening things up will present challenges. Begin with an internal assessment. What are your current practices, and where do you see gaps? Are you regularly engaging with your suppliers to understand their practices? Do you have policies in place that prioritize ethical sourcing and sustainability? The key is to start small but start somewhere. Build Strong Supplier Relationships Transparency begins with relationships. It’s crucial to build open and trusting relationships with your suppliers. This doesn’t mean just sending emails and hoping for the best. It means active engagement. Ask questions. Be curious. Visit factories if possible. Understand how your suppliers operate, what their challenges are and how they ensure ethical and sustainable practices. In the promotional products industry, it’s not uncommon to rely on a wide network of suppliers to meet deadlines and cost demands. But jumping from one supplier to another for the sake of a quick deal often comes at the expense of quality and transparency. Invest in relationships with suppliers who are willing to be open about their processes and who are as committed to 22 • NOVEMBER 2024 • PPAI
Responsibility | Voices Deemerwha / Shutterstock.com responsible growth as you are. These relationships can help foster a culture of mutual respect and shared goals. Use Technology For Traceability One of the biggest advancements in supply chain transparency is the availability of technology that allows for better traceability. Tools like blockchain, digital tracking systems and cloud-based platforms can provide real-time insight into where products are in the supply chain and how they are being made. For example, blockchain technology enables companies to track products from raw material sourcing all the way to the finished product, creating a verifiable chain of custody. This level of traceability not only provides peace of mind for your customers but also helps you as a business leader ensure that every step of the process aligns with your ethical standards. In the promotional products space, this kind of innovation is especially important, as it allows companies to demonstrate accountability and transparency to their clients in ways that were previously impossible. It also helps businesses identify weak points in their supply chain that can be addressed and improved. Pro tip: PPAI has many business service members that offer many of these tools and platforms. Check our Solutions Center and filter by Sustainability to see the current list. Embrace Accountability And Continual Improvement Transparency isn’t a one-time effort – it’s a continual process. This means regularly reviewing your supply chain practices, conducting audits and being willing to adjust course when necessary. The more transparent you are about your efforts, the more you build trust with your customers and partners. They say honesty is the best policy, but in our case, transparency is even better. It’s like honesty with the lights turned on – nothing lurking in the shadows! And in today’s world, customers expect brands to shine a light on their practices, showing the real effort behind responsible growth. It’s OK to admit when things aren’t perfect. In fact, being honest about challenges and setbacks can make your commitment to transparency even more credible. What’s important is demonstrating that you’re always striving to improve and that you’re taking meaningful steps toward responsible growth. Looking Ahead: A More Responsible Future For All As we move toward a future where transparency isn’t just expected but demanded, the promotional products industry has a unique opportunity to lead by example. By embracing transparency in our supply chains, we can foster responsible growth that benefits everyone, from the people who make our products to the customers who use them. The path forward won’t always be easy, but it’s one worth taking. At PPAI, we’re here to help guide the industry through this transformation, providing support, resources and a platform for shared learning. Together, we can build a more transparent, responsible and sustainable future for promotional products – one that we can all be proud of. Wimbush is the director of sustainability and responsibility at PPAI. PPAI • NOVEMBER 2024 • 23
Transitioning To An ESOP What You Need To Know David Messe, president of California-based supplier Pinnacle Designs, explains how his company has benefited from an employee stock ownership plan. By: John Corrigan AFTER MORE THAN 40 YEARS IN BUSINESS, San Fernando, California-based supplier Pinnacle Designs (PPAI 112704, Silver) – named one of PPAI’s Greatest Companies To Work For in 2024 – transitioned to an employee stock ownership plan on December 31, 2023. An ESOP is a qualified retirement plan that gives eligible employees – at no cost to them – ownership interest in the company in the form of stock shares. Ultimately, an ESOP aligns the financial objectives of the company with its workforce. • More than 6,300 companies in the United States have an ESOP, according to the National Center for Employee Ownership. Here’s how it works: A company sets up a trust fund into which it contributes new shares of its own We felt our employees have been such a big part of our success that if there was a way for them to become owners, we should do it. —David Masse kozhedub_nc / PeopleImages.com - Yuri A / Shutterstock.com 24 • NOVEMBER 2024 • PPAI Voices | Your Business
stock or cash to buy existing shares via the funds that would typically go toward income tax liabilities. Traditionally, distributions from the plan are tied to vesting, allowing employees to earn an increasing portion of shares for each year of service to the company. When a fully vested employee retires or resigns, the firm “purchases” the vested shares back from them and the employee receives either a lump sum or periodic payments. Ahead of Pinnacle Designs’ one-year ESOP anniversary, company president David Messe spoke with PPAI Media about why he and CEO Brad Hartstein decided to go in this direction for their 54 employees. PPAI Media: Why did your company transition to an ESOP? David Messe: As my business partner and I looked toward retirement one day down the road, we wanted to reward our employees, whether they had been here 30 years or a year, for contributing to our success. As we looked at exit strategy options, such as selling to private equity or making a strategic partner, ESOP came up as an option. We felt our employees have been such a big part of our success that if there was a way for them to become owners, we should do it. PPAI Media: How soon do you think you and your partner will exit Pinnacle Designs? Messe: There’s no specific timeline. That’s a benefit of an ESOP. Brad and I are still on the board of directors and still CEO and president, respectively. When we want to transition out of those roles, we can. It’s an exit strategy in which the selling shareholders – Brad and I – are compensated along the way, so it’s a way to sell the business over time to our employees without them having an out-ofpocket expense. PPAI Media: What are the primary benefits of an ESOP for employees? Messe: Employees are rewarded with shares of the company each year based on profitability. It’s a great worker retention benefit. The theory is – and so far, we’re seeing it – that ESOPs increase productivity, employee retention and focus. Our employees felt like they were part of the team before, but now even more so. PPAI Media: What does the process for becoming an ESOP look like? Messe: It’s a very complex transaction, more so than any other option. There are a lot of IRS hoops to jump through. The nice part is that it’s bipartisan, so it’s unlikely that it will ever go away. I learned a lot through the process, which took about a year. There are attorneys, consultants, accounting firms and benefits companies that all specialize in helping transition a company to become an ESOP. We used all those parties to get to the finish line. It’s expensive, but it’s very worthwhile, and if you look at the total expense, it’s not much different from a traditional sale. PPAI Media: What should other promo firms know when considering becoming an ESOP? Messe: Plan ahead and know that it takes time. Talk to a consultant who will walk you through what’s involved and make sure it’ll work for your specific company before proceeding. There are so many factors to consider. Being financially sound helps you through the process in terms of the timeline and making it work long-term for the selling shareholders, as well as the employees. Corrigan is deputy editor at PPAI Media. Employee Stock Ownership Plan ESOP PPAI • NOVEMBER 2024 • 25 Your Business | Voices
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STORIES TO KEEP AND USE Must Read 11.24 ARGraphicss/ jackishit / Shutterstock.com FEATURE page 60 PYRAMID AWARDS: What do these 12 Pyramid-winning websites have that yours may be missing? Read on for ideas to upgrade and enhance your site’s content, functionality and e-commerce features from this year’s PPAI Pyramid Awards in Technology winners. PPEF SCHOLARS p. 28 PROMOTIONAL PRODUCTS WORK! p. 40 2024 RISING STARS p. 44 PPAI • NOVEMBER 2024 • 27
Thirty-five years ago, PPAI began planting seeds to help educate future generations through the Promotional Products Educational Foundation. In 2024, they’re still going strong, and some of those initial recipients are now in their mid-50s. PPEF is now welcoming a new class of recipients ready to take on higher education. Since 1989, the organization has awarded more than $3.6 million to almost 2,000 students. In 2024 alone, $321,500 went to 170 students. Each recipient is a member of the promotional product family: A few are industry employees, but the vast majority are children of those who work for distributors, suppliers, business service companies or multi-line representatives. The promo industry will be happy to welcome any of 2024’s PPEF scholars into the ranks if they choose to join the business, but PPEF’s financial aid is not intended to dictate what field or discipline the students go into. Recipients represent future leaders in all sorts of industries and careers. The 2024 PPEF scholars were mailed their scholarship checks over the summer in advance of the academic year. For four-year and one-year scholarships, PPEF’s policy is to award 60% of scholarships based on need and 40% on merit. Merit-based scholars receive $1,250, and need-based scholars receive $2,250 payments. PPEF scholarship awards are determined through a competitive application process. Each applicant must be a full-time promotional products industry employee or the dependent child of an industry employee. They must have a minimum GPA of 3.0 and meet the deadline of March 15 at midnight Pacific time. Those being considered for need-based scholarships must also submit a copy of the Student Aid Report that a student receives after filing with the Free Application for Federal Student Aid. The online application for the 2025-2026 school year is open now and can be found at ppef.us/college-scholarships. Learn more about this year’s recipients in the following pages. Future Promoting Must Read | PPEF Since 1989, PPEF has awarded more than $3.6 million to students. Meet this year’s recipients, a collection of college-bound pupils connected to the promo industry. Compiled by Jonny Auping The PeopleImages.com - Yuri A / Shutterstock.com 28 • NOVEMBER 2024 • PPAI
PPEF | Must Read PPAI • NOVEMBER 2024 • 29
2024 CHAIRMAN’S SCHOLARSHIP RECIPIENTS Andrea Lipic St. Louis, Missouri Trine University Parent: Steve Lipic Lipic’s Engagement Kylie Cutler Highland Park, Illinois University of Miami Parent: Brett Cutler CLEGGPromo Michael Mathusek Oshkosh, Wisconsin University of Wisconsin-Madison Parent: Billie Jo Mathusek MARCOPromos Noa Moore Cypress, Texas Trinity University Parent: Elizabeth Moore TREND Brand Solutions 2024 NAMED SCHOLARSHIPS RECIPIENTS DAVID WOODS SCHOLARSHIP Alexia Spetseris Atlanta, Georgia University of Georgia Parent: Angelo Spetseris alphabroder ROBERT D. DAVIS SCHOLARSHIP Diane Shin Los Angeles, California University of California, Irvine Parent: Hyun Shin SH Promotional HELEN & AL MACKLER & JOSEPH ALEXANDER SCHOLARSHIP Joyce Medina Dallas, Texas University of Texas at Austin Parent: Maria Ipina SanMar GLEN HOLT SCHOLARSHIP Hunter Patrick Parkton, Maryland University of North Carolina at Charlotte Parent: Dave Patrick HP Sportswear GEORGE C. MATTESTON JR. SCHOLARSHIP Valentina Sirio Bluffton, South Carolina Technical College of the Lowcountry Parent: Gabriela Romero Lowcountry Embroidery and Designs PPACW SCHOLARSHIP Kyle O’Donnell Elgin, Illinois University of Illinois UrbanaChampaign Parent: Cary O’Donnel Warwick Publishing Company FRAN FORD SCHOLARSHIP Taylor Kwasny Oshkosh, Wisconsin Carthage College Parent: Judy Schmidt 4imprint DAVID WOODS FAMILY SCHOLARSHIP Jordan Altic Springfield, Missouri University of North Carolina Wilmington Parent: Jim Altic Promoter Advertising Products BILL SCHMIDT SR. SCHOLARSHIP Kaitlyn Bradley Round Rock, Texas Texas Christian University Parent: Ellisa Bradley Darling Promo ALMAND “BO” CARROLL LEADERSHIP SCHOLARSHIP Angela Fang Braintree, Massachusetts University of Massachusetts Amherst Parent: Anna Fang Hub Pen Company Jaden Bailey Fort Pierce, Florida Indian River State College Kool Stuff LLC Maire Frans Borges-Garcia Jacksonville, Florida Broward College SanMar “With this scholarship, I am not only able to follow my career dreams, but I am also able to play soccer at my university and live out a lifelong athletic goal.” Andrea Lipic Must Read | PPEF “By awarding me this scholarship, you have let me know people outside of my family believe I can continue to succeed, that I can defy all odds, and become the successful attorney I have always dreamt of becoming.” Joyce Medina 30 • NOVEMBER 2024 • PPAI
Riley Robertson Albuquerque, New Mexico New Mexico State University Parent: Thomas Robertson Specialty Incentives WILLIAM F. “BILL” VERNON SCHOLARSHIP Zachary Haar Westerville, Ohio The Ohio State University Parent: Julie & Dan Haar Proforma VINCENT J. ARENA SCHOLARSHIP Ava English Lakeville, Minnesota University of Wisconsin- La Crosse Parent: Amy & Bruce English Ark Promotions LLC - Vernon Company UMAPP SCHOLARSHIP Lexi Nichols Hartford, South Dakota South Dakota State University Parent: Linda DansmanNichols Innovative Office Solutions TED E. DENNISON, MAS, SCHOLARSHIP Daylan Quinlan Cypress, Texas Blinn College Parent: Kim Quinlan Trademarks Promotional Products RONI WRIGHT SCHOLARSHIP Quinn Lewis Omaha, Nebraska University of NebraskaLincoln Parent: Wade Lewis Corporate Creations RECIPROCITY ROAD “ROADIE” SCHOLARSHIP Riley Smith Southampton, Massachusetts Syracuse University Parent: Tracy Smith HALO PPAS SCHOLARSHIP Kathryn Daniel League City, Texas University of Texas at Austin Parent: Kathryn Daniel Daniel Promotions PPAMIDWEST SCHOLARSHIP Henry Bair Prairie Village, Kansas University of Kansas Parent: Paula Bair Gill Studios PMANC CAMPBELL M. BROWN MEMORIAL SCHOLARSHIP Jade Ashfeld Rockford, Minnesota Winona State University Parent: Rena Ashfeld Spector & Co. DAVE REAGAN SCHOLARSHIP Leilani Jurena Temecula, California California State University, Fresno Parent: Amy Jurena Bear Designz PAUL E. SMITH SCHOLARSHIP Lucy Mullen Cincinnati, Ohio Miami University Parent: Kelly Mullen Smartcat Marketing Solutions NORMAN & SUZANNE COHN SCHOLARSHIP Nikhitha Arumugam Salem, New Hampshire New York University Parent: Arumugam Lakshmanan Gemline NERA BASED SCHOLARSHIP Kyla Border Rock Falls, Illinois North Central College Parent: Karla Border HALO LYNDON “LINDY” PEARSON SCHOLARSHIP Neve Scalf Mt. Juliet, Tennessee Western Kentucky University Parent: Tina Denise Scalf Punch Promotional Products LORRAINE HEMPEN SCHOLARSHIP Isabella Clementi Frankfort, Illinois Florida State University Parent: Nicole Clementi Concord Marketing Solutions JOSEPH GREENBERG, CAS - FIRST IMPRESSIONS INC. OF HOUSTON SCHOLARSHIP Allison Simmons Oshkosh, Wisconsin Embry-Riddle Aeronautical University Parent: James Simmons 4imprint JAYNE EMOFF MILLER SCHOLARSHIP Braxton Kennedy Sugar Hill, Georgia Kansas State University Parents: Don Kennedy GreatGifts4u PPEF | Must Read PPAI • NOVEMBER 2024 • 31
JANELLE NEVINS SCHOLARSHIP Macy Sheahan Muskego, Wisconsin University of WisconsinMadison Parent: Angie Sheahan HALO H. TED OLSON SCHOLARSHIP Chilam Johnson Montgomery, Texas Texas A&M University Parent: Virginia Johnson DeltaTime Must Read | PPEF 2024 ONE-YEAR SCHOLARSHIP RECIPIENTS Adair Brown Mandeville, LA Louisiana State University Parent: Nikki Brown Imaginal Marketing Alexa Bukowski Fort Scott, KS University of North Texas Parent: Micha Bukowski GO2 Partners Alexander Smith Overland Park, KS Kansas State University Parent: Stephanie Thompson Vantage Alexandra Robillard East Aurora, New York University of Rochester Parent: Danielle Robillard AAkron Ally Whitener Marble Hill, MO Southern Illinois University Parent: Kelly Whitener Cap America Amalia Jimenez Olympia, WA Saint Martin’s University Parent: Amalia Jimenez Safeway Anders Berlin Orem, UT Brigham Young University Parent: John Berlin Ad Value LLC / BetterMousepads.com Araceli De Leo Lopez Oak Creek, WI University of Wisconsin-La Crosse Parent: Rebecca De Leo Lopez Flare Apparel LLC Aryssa Hinderberger Newton, IA Iowa Valley Community College Parent: Aleyna Hinderberger Vernon Company Aubrey McFadden Huntley, IL University of Iowa Parent: Scott McFadden Bag Makers, Inc. Ben Gansner St. Louis, MO University of Missouri Columbia Parent: Shannon Bertram Go2 Partners Bria Vivio Sewickley, PA University of Kentucky Parent: Sharee Vivio Promote It Café Brooke Meester Mound, MN University of Minnesota Parent: Nicholas Meester Ball Pro Cailey Nelson Rigby, ID BYU-Idaho Parent: Heather Nelson Image Inkers Calvin Chenn Quincy, MA UMass Lowell Parent: Yan Jiao Chen Hub Pen Company Canna Stephens Port Clinton, OH Kent State University Parent: Craig Stephens Imprintlogo LLC Catherine Zhuiko Newton, PA Drexel University Parent: Natalie Davis Advertising Specialty Institute Charlee Hudak North Olmsted, OH Miami University Parent: Suzyn Hudak University Tees Chelsea Velasquez Rogers, AR University of Arkansas Parent: Maria Velasquez Outdoor Cap Chloe Geiger New Ulm, MN Southwest State University Marshall Parent: Cory Braun Beacon Promotions 32 • NOVEMBER 2024 • PPAI
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