IN THIS ISSUE P PA I . ORG/ MED I A 11.25 Building ROI in Vegas p. 24 Expo Sustainability Ideas p. 26 PPAI Advance p. 56 The PPAI Expo 2026 Preview The industry’s largest and longest-running trade show returns to Las Vegas on January 12 with new features and favorite attractions.
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4 From PPAI “I Wanna Grow Fast” 7 Creative Calendar Essentials 10 In Style Gen Z Vs. Millennial Fashions 14 Solutions Spotlight Online Stores 18 Use Case Work-FromAnywhere Essentials Voices 24 Your Business Before, During & After 26 Responsibility 24 Ideas Making The PPAI Expo More Sustainable 30 Innovation Predictive Selling Must Read 52 Promotional Products Work Score with E-Sports 62 2025 PPEF Scholars 4 Million And Counting For The Future Community 76 Buzzworthy 78 Inside PPAI 81 PPPC Communiqué 83 New Members 87 Datebook 92 Perfect Promo CONTENTS 11.25 VOLUME 49, ISSUE 09 42 Technology Standouts For 2025 These PPAI Pyramid Awards salute state-of-the-art achievements in technology that streamline the customer experience and result in superior outcomes. 34 Why Professional Development Is Important To You And Your Team By combining smart technology, simplified certification and modular learning, PPAI Advance helps members take ownership of their growth. For learners of all levels, it offers a flexible, modern path to professional progress – one course, one credit, one milestone at a time. 56 The PPAI Expo 2026 Preview The industry’s largest and longest-running trade show returns to Las Vegas on January 12 with new features and favorite attractions. 42 56 34 PPAI • NOVEMBER 2025 • 3
From PPAI Drew Holmgreen President & CEO 11.25 “I Wanna Grow Fast” A WISE MAN ONCE SAID, “If you ain’t first, you’re last.” Those words come to mind for me as we build out the agenda for The PPAI Expo Conference, the full day of industry-focused learning set for Monday, Jan. 12, a precursor to the trade show floor opening the next day. Those seats fill faster than Talladega Nights’ Ricky Bobby doing his “shake and bake” passing move. So sign up now! This issue of PPAI Magazine is your preview of The PPAI Expo – the biggest event in the industry. We have an incredible week planned for you in Las Vegas. But I really want to underscore how important it is for you and your teams to not miss out on the educational component through our conference day. As part of this industry, we’re here because we love creating, connecting and helping brands tell their stories through merch that sparks joy. But to keep doing that (and doing it better), we’ve got to keep growing ourselves, too. That’s where professional development comes in. As a member of PPAI, you have invested in some of the best possible resources. The Association’s education and events aren’t just “nice to have.” They’re our specialty and our focal point. Whether it’s a breakout in Vegas or an online course over your morning coffee, the quality is consistently top-tier. As curators of actionable content, the PPAI team produces education – at our events and online – that is world-class. Surprisingly though, our latest member survey revealed something I didn’t anticipate: Only 1 in 10 members are actually taking advantage of these professional development resources. That means 90% of this remarkable community is missing out on one of the biggest benefits of membership – one that you’re already paying to gain benefit from. As leaders, keep in mind a recent LinkedIn survey found that 94% of employees say they’d stay longer with a company that invests in their learning and growth. Here’s the thing – regardless of your role, upskilling isn’t just about earning a few new letters after your name. When you invest in yourself, you’re also investing in this entire industry, helping us all elevate merch together. These skills aren’t just promotional – they’re transformational. And there’s no shortage of ways to jump in: PPAI Events: From The PPAI Expo Conference to Responsibility Summit, NALC, WLC, LDC and ILS (yes, we love acronyms), our signature event series brings it all together with unparalleled education tied to remarkable experiences. The average net promoter score for these tops 60, which I can tell you from my background in the live events industry is incredible. Most conference organizers consider any NPS north of 50 to be excellent. PPAI Advance: We recently relaunched our premium online education platform, where newcomers can start from the beginning, veterans can upskill, and everyone can gain certifications that make a difference. The curriculum tracks are easier to follow than ever, and the content presentation is modern and genuinely next-level. These resources provide unsurmountable depth and are actionable, meaningful and best-in-class. Pick one thing from our “Get Started” menu on this page to grow your skill set. When you upskill, you uplift – not just yourself, but your business and this incredible community we share. Let’s keep learning and elevating merch together. See you in Las Vegas! We can’t wait to hear how you’ve been growing. Let’s go! Get Started • Register for education sessions at The PPAI Expo Conference. • Log in to PPAI’s online learning portal and start your TAS or CAS today. • Explore leadership opportunities through our volunteer workgroups for PPAI events. • Bookmark a lunchtime webinar from PPAI Media or binge a few courses over your next coffee break. 4 • NOVEMBER 2025 • PPAI
PPAI® PUBLISHER & EDITOR-IN-CHIEF Josh Ellis JoshE@ppai.org DEPUTY EDITOR John Corrigan JohnC@ppai.org SENIOR NEWS EDITOR Jonny Auping JonnyA@ppai.org MARKETING COPYWRITER Sarah Luna sarahl@ppai.org MARKET ECONOMIST & SENIOR MANAGER, RESEARCH Alok Bhat AlokB@ppai.org PUBLIC AFFAIRS MANAGER Rachel Zoch, CAS RachelZ@ppai.org RESEARCH COORDINATOR Shiella Aparis ShiellaA@ppai.org ART DIRECTION SPARK Publications SPARKpublications.com 704-844-6080 ADVERTISING MANAGEMENT ACCOUNT MANAGERS Connie Brazil Nick DiNicola Brandon Dunaway Heather Mangold Mark Rykojc PPAI.org/account-managers ADVERTISING CONTACT Amy Weisman 972-258-3080 AmyW@ppai.org PRESIDENT & CEO Drew Holmgreen 888-I-AM-PPAI VICE PRESIDENT, SALES Lindsey Davis, MAS CHIEF REVENUE & EXPERIENCE OFFICER Ellen Tucker, MAS, CAE DIRECTOR OF FINANCE Renae Ward CHIEF MARKETING OFFICER Melissa Ralston CHIEF OPERATING OFFICER Christopher Cheney DIRECTOR OF HUMAN RESOURCES Nicole Rhooms DIRECTOR OF TECHNOLOGY Kimberly Richardson DIRECTOR OF CORPORATE RESPONSIBILITY & SUSTAINABILITY Elizabeth Wimbush, CAS BOARD OFFICERS CHAIR OF THE BOARD Denise Taschereau Fairware IMMEDIATE PAST CHAIR Andrew Spellman, CAS Therabody CHAIR-ELECT OF THE BOARD Danny Rosin, CAS BrandFuel VICE CHAIR, FINANCE SERVICES Zack Ottenstein The Image Group BOARD MEMBERS REGIONAL RELATIONS COMMITTEE DELEGATE TERM EXPIRING 2026 Kara Keister, MAS Social Good Promotions TERMS EXPIRING 2026 Chris Anderson HPG AT LARGE DIRECTOR Lori Bauer iPROMOTEu TERMS EXPIRING 2027 Dan Pantano alphabroder TERMS EXPIRING 2028 Zack Ottenstein The Image Group Erin Reilly Pop! Promos Danny Rosin, CAS Brand Fuel TERMS EXPIRING 2029 Mark Gammon PCNA Kate Alavez PromoShop PPAI HEADQUARTERS 3125 Skyway Circle North, Irving, Texas 75038-3526 Phone: 888-IAM-PPAI (426-7724) www.ppai.org, pubs.ppai.org READER RESOURCES SUBSCRIBE TO PPAI MAGAZINE: Subscribe online at pubs.ppai.org or send your name, title, company name and mailing address, along with phone and fax, to PPB Subscriptions, 3125 Skyway Circle North, Irving, Texas 75038. Or phone in your subscription to 972-258-3019. Include payment with your order. Visa, MasterCard and American Express are accepted, along with checks. Additional member subscriptions are $58 for PPAI member companies (U.S.), $70 (Canada and Mexico) and $75 (international). Nonmember subscriptions are $72 (U.S.), $82 (Canada and Mexico) and $92 (international). Please allow four to six weeks for start of subscription. ADVERTISE IN PPAI MAGAZINE: Download a media kit with rates and specs for all PPAI print and digital publications at media.ppai.org, or call 972-258-3019 or email mediasales@ppai.org. WRITE FOR PPAI MAGAZINE: The magazine regularly accepts articles from both professional writers and industry experts – like yourself. Find out everything you need to know about submitting an article or an idea by reading PPAI’s Writer’s Guidelines available at media.ppai.org/submit-content. Promotional Products Association International 6 • NOVEMBER 2025 • PPAI
If this calendar is helpful or if you have ideas for ways that we can better provide this information, email the editors at magazine@ppai.org. Exceptional Promotions SPECIAL OBSERVANCES CALL FOR Use these key dates and seasonal celebrations to spark creative campaigns your clients will love. Compiled by Sarah Luna DECEMBER NATIONAL GRATITUDE MONTH Product Idea: Celebrate the end of Prohibition in the U.S. and swing into happy hour with this stainlesssteel flask made from three authentic golf balls. The 7-inch Golf Ball Flask holds 2 ounces of your preferred spirit and comes with a mini funnel for easy filling. A carabiner clips to golf bags, making it the perfect sidekick for celebrating a birdie or softening the blow of a bogey. Each flask includes a poker chip ball marker that doubles as a game. Vegas Golf Game / PPAI 368029, Standard-Base vegasgolfgame.com 5 NATIONAL REPEAL DAY 20 NATIONAL GO CAROLING DAY 26 NATIONAL THANK YOU NOTE DAY NATIONAL HOT TEA MONTH Product Idea: The clean, modern Seasonal Square Ceramic Planter fits right into any space. Its matte white finish makes it easy to pair with any décor, and a seasonable plant assortment offers a fresh look any time of year. Customize with full-color imprint directly on the pot to create a personalized, branded gift or promotional item. It’s a small touch that makes a workspace feel like a home away from home. Active Life Promo / PPAI 436753, Standard-Base activelifepromo.com 8 NATIONAL BUBBLE BATH DAY 9 NATIONAL WINTER SKIN RELIEF DAY 10 NATIONAL HOUSEPLANT APPRECIATION DAY NATIONAL SNACK FOOD MONTH Product Idea: Designed for clients who take branding and comfort seriously, the Bline Hooded U-shaped Neck Pillow makes long flights and quick office breaks more bearable. The fabric feels cool and smooth, while the memory foam interior molds to the neck for gentle support. A built-in hood blocks out light, and the zip off cover makes cleaning easy. With four color options and custom branding, it keeps a client’s message front and center, even when eyes are shut. Agraffes Innovation / PPAI 615870, Standard-Base agraffes.com 4 NATIONAL HOMEMADE SOUP DAY 10 NATIONAL UMBRELLA DAY 28 NATIONAL PUBLIC SLEEPING DAY JANUARY FEBRUARY PPAI • NOVEMBER 2025 • 7
PROMOTIONAL PRODUCTS TO BE UNIVERSALLY VALUED Essentials 11.25 IN STYLE p. 10 USE CASE p. 18 John k studio / Shutterstock.com ONLINE STORES These verified PPAI-member business services partners help promo companies create and manage online stores that simplify ordering and protect brand identity. page 14 SOLULTIONS SPOTLIGHT PPAI • NOVEMBER 2025 • 9
Nipon.C / Roman Samborskyi / HC FOTOSTUDIO / Shutterstock.com Gen Z vs. Millennial Fashions Find out what these demographics look for in apparel and how to pick items that will suit both of their styles. By Hanna Brookshire 10 • NOVEMBER 2025 • PPAI Essentials | In Style
DO YOU HAVE A SIDE part, skinny jeans and ankle socks? Chances are you are a millennial. Do you have a middle part, wide leg jeans and crew socks? You’re probably a part of Gen Z. While it looks like the two generations have a lot they disagree on, they actually have more in common than you might think. According to the U.S. Department of Labor Employment and Training, these two demographics make up over half of the workforce, with Gen Z at 18% and millennials at 36%. Creating stylish and appealing products can help your next generation of workers feel seen while helping you attract new employees as well. Millennials, born between the years of 1981 and 1996, are known for gravitating toward classic and timeless pieces. They prefer slimmer silhouettes and tried-and-true styles. After going through the exciting trends of the 2000s, they tend to play it safe nowadays. They often wear elevated basics with a few statement pieces. As the elder of the two generations, millennials are more judicious with their style choices, having had time to experiment and land on their personal styles. They often invest in small but impactful pieces of apparel rather than revamping their whole closet with a trend that will become outdated within a few months. On the other hand, Gen Z embraces bold and trendy looks. After growing up in the age of smartphones and social media, Gen Z is always looking for innovative new styles, hopping on the latest trends and trying out new ways of dressing. Gen Z tends to gravitate toward bold colors and looser-fitting clothes. Individuality and innovation are important to Gen Z, which shows in the way they dress. Eco-friendly and ethically produced items are important to both generations, as they share a passion for protecting the planet and people. Finding items made with organic or recycled materials or made in ethical factories is a great way to appeal to both groups. And comfort is always key when it comes to picking pieces. After going through the pandemic, compromising comfort for style is a thing of the past. Versatility is another great element to look for in items, whether it is a useful basic or something that can go from work to play. With these preferences in mind, here are some apparel items that will make Gen Zers and millennials happy. The AeroLOFT Anywhere Belt Bag is a great choice for any Gen Zer or millennial. Belt bags have continued to stay popular and for good reason, as they are versatile and great on the go. This bag is made of water-resistant fabric and has two internal organizational mesh pockets and a zippered stash pocket on the outside. It comes in four neutral colorways and has an order minimum of 40. Ariel Premium Supply / PPAI 161650, Platinum / arielpremium.com The Lexi Rib Pointelle Longsleeve Scoop Tee is a great choice for both Gen Z and millennials. It’s made responsibly and comes in navy and antique white. The scoop neckline and pointelle detailing add an elegant touch to this versatile basic shirt. The pointelle pattern has a Y2K feel that Gen Z will love, and the sleek silhouette will win over millennials. Marine Layer / PPAI 690355, Standard-Base / marinelayer.com PPAI • NOVEMBER 2025 • 11 In Style | Essentials
At first glance, socks might seem like a strange choice, but the design of these Cotton Crew Dress Socks caters to both generations. According to Chloe Ayres Tabler, director of marketing at Sock Club, “Gen Z gets their beloved length in lightweight, breathable comfort, while millennials can scrunch them down for that perfectly imperfect slouchy ankle moment.” She calls them the “multi-generational peacemaker.” The socks have a 30-pair minimum and are made in America with 75% U.S.-grown cotton. Sock Club / PPAI 692671, Silver / custom.sockclub.com This J.R. Shirt is a timeless basic and can be styled to fit both Gen Z and millennial tastes. Made of super-soft cotton chamois in a classic fit, it comes in four colors and in sizes S-XXL. It also has faux horn buttons and a pen slot chest pocket. This shirt could be worn buttoned up for a more millennial look or worn open with a fun graphic tee underneath for Gen Zers. Criquet Shirts / PPAI 894200, Standard-Base / criquetshirts.com This unisex Vintage Raglan Hoodie is perfect for Gen Z. It’s mineral washed to give it that “lived in” vintage feel, and it comes in sizes XS-3XL and 12 different colors, including neutrals and bold colors. Add a retro logo design to complete the throwback style or a minimal imprint to let the mineral dye pattern shine. The supplier is committed to multiple sustainability initiatives, which appeal to both Gen Zers and millennials. Lane Seven Apparel / PPAI 630869, Standard-Base lanesevenapparel.com Brookshire is a freelance writer and former PPAI Media intern. 12 • NOVEMBER 2025 • PPAI Essentials | In Style
PPAI • NOVEMBER 2025 • 13 SPONSORED CONTENT Webstore Technology That Works the Way Distributors Do From simple pop-up shops to complex programs for large organizations, Brand-Driven Tech provides one platform with the features, flexibility and scalability distributors need as their clients grow. DISTRIBUTORS OFTEN juggle a patchwork of online store platforms, creating inef iciencies and making it hard to keep up as clients grow. That’s why BDT was built by a distributor, for distributors, and scales as distributors’ needs and their clients’ need change and grow. “We lived the distributor shoes for nearly 30 years and built tech that matches how distributors sell and helps make sticky customer relationships,” says Tom Hanchette, Founder and President of BDT. The company built this single system to adapt to client needs without requiring a platform switch. Why Distributors Choose BDT BDT provides distributors and their clients with lexibility in product offerings. For one, you can combine stock and on-demand products in the same store and same order. This functionality beats many competitors right out of the gate in providing a highly lexible store platform. “Our Quick Select product selection tools lets your customers merchandising their stores directly, speeding up onboarding and program refreshes,” says Matt Gonzales, director of client experience. Each BDT store can replace multiple standalone programs: a temporary popup, always-open store, print-on-demand program or rewards shop. You only pay when the store is open and can batch orders as needed. Depending on who logs in, end-users see different products, pricing, and shipping methods with advanced security and permission tools. A distributor can also ef iciently manage all stores from a single dashboard and use global updates and reporting. “One distributor manages a hundred stores from a single dashboard,” Born says. BDT’s pricing model protects distributor margins by not charging commissions or taking control of payments. “Why should a distributor have to give up margin on every single order?” Hanchette says. “We’re not holding your money hostage. You own the transaction. With BDT your cost per sales dollar goes down as the customer program grows.” Looking to the future BDT is future-focused and highly responsive. The team quickly implements distributor-requested features, often within a week, and makes relevant enhancements available at no additional cost to all users. “We keep a public change log that shows we’re constantly making updates,” Born says. “We prioritize an intuitive, self-service platform so distributors, who work with their customers 24/7, don’t have to call their tech company.” The fastest growth has been in printon-demand apparel. BDT has integrated with Stahl’s Ful ill Engine and continues expanding its on-demand catalog to help distributors capture more opportunities. BDT also sees growing demand for group rewards and incentive programs, often set up as pop-up shops within existing stores. “We’re revamping our redemption stores with unique features so users can support these programs,” Born says. Build your irst store risk free Distributors can sign up and design their irst client store in minutes, with no upfront costs. “Distributors can walk into a customer with a store already built, and there’s no charge until it goes live,” Born says. “Our platform works for any program, from uniforms to recognition to sales incentives, and once you land that irst program, it gives you the foundation to win the next.” Ready to wow your clients and earn more sales by setting up an online store to capture department orders, reward and recognition programs, and other opportunities? Visit BrandDrivenTech.com to create free sample stores you can use to win your next big opportunity!
ONLINE STORES ARE a trusted way for promo companies to manage branded merchandise. They cut down on inefficiencies, provide a single source of approved products and help safeguard brand identity. When employees, franchise partners or event teams need branded products, they no longer have to rely on ad hoc requests. A well-designed store gives them direct access to curated products, ensuring that every order meets brand guidelines. That kind of access streamlines approvals reduces errors and makes fulfillment more predictable. Real-time data shows which products are being ordered, how budgets are used and where adjustments can be made. Instead of reacting to problems after they surface, companies can anticipate needs and plan with confidence. Whether merchandise is used for internal recognition or high-profile events, the look, quality and message remain aligned. That consistency builds trust with end users and keeps campaigns operating smoothly. See more on these business services providers and many more. Visit PPAI.org/solutions. Online Stores These verified PPAI-member business services partners help promo companies create and manage online stores that simplify ordering and protect brand identity. John k studio / Shutterstock.com 14 • NOVEMBER 2025 • PPAI Essentials | Solutions Spotlight
The Provider The Solution SAGE PPAI 100001, Diamond Empower your business with the dynamic SAGE and PPAI partnership, offering a comprehensive suite of tools and benefits for distributors to thrive in the promotional products industry. ArtWork Services USA PPAI 231735, Gold AWS is a 24/7, non-stop, one-source partner offering expert solutions in artwork, online stores, ERP, order management, outsourcing, software, and consulting. It empowers distributors and suppliers streamline operations, enhance efficiency, and reduce costs. Chipply PPAI 810551, Silver Chipply provides a robust platform designed specifically for decorators, empowering them to confidently launch online stores tailored to their needs. Founded by a team dealer, the company brings deep industry insight into the promotional products space, ensuring the platform addresses the unique challenges and opportunities decorators face. commonsku PPAI 552077, Silver Specifically designed for the promotional products industry, commonsku is a CRM, order management and e-commerce platform rolled into one. DemandBridge PPAI 656801, Silver DemandBridge delivers comprehensive technology solutions tailored to the unique business challenges of the print and promotional products industries. Its end-to-end platforms integrate accounting, operations and inventory management systems with the industry’s leading multi-channel brand management portals. These are complemented by a web-based procurement solution. OrderMyGear PPAI 704581, Silver Elevate your sales strategy with OrderMyGear’s award-winning technology. Effortlessly create custom-branded online stores for your clients and join over 3,500 businesses that have generated more than $2 billion in online sales. Brand-Driven Tech PPAI 878732, Standard-Plus Brand-Driven Tech provides a full-featured company store platform that enables distributors to create customized stores for their customers. The platform is designed for ease of use and includes premium features available to all users by default, which can be activated or deactivated as needed. CompanyPromoStore PPAI 310231, Standard-Base CompanyPromoStores’ platform innovates, integrates, and automates the product ordering and fulfillment process for distributors, allowing them to focus on their core business. As a complete end-to-end solution, CPS360 creates engaging company storefronts and connects them directly with industry suppliers and decorators. PPAI • NOVEMBER 2025 • 15 Solutions Spotlight | Essentials
Frocket PPAI 825787, Standard-Base Frocket offers a fast and easy solution for collecting apparel sizes or launching a pop-up store in just two minutes. As a streamlined alternative to expensive big-box company stores, Frocket eliminates the learning curve and delivers straightforward, pay-as-you-go pricing with no upfront fees or hidden processing costs. Inktavo PPAI 817423, Standard-Base Inktavo delivers an all-in-one platform tailored for promotional product distributors across the United States and Canada, supporting businesses with annual revenue ranging from $10,000 to $5 million. Its integrated solutions combine e-commerce, design tools and order management to help decorated merchandise companies streamline operations and accelerate sales growth. Liftoff Commerce PPAI 818074, Standard-Base Liftoff Commerce is an e-commerce, CRM, ERP, and webto-print platform designed for channel partners, resellers, marketing firms, development teams and distributors. Marketfuel PPAI 888393, Standard-Base Marketfuel provides an all-in-one solution to create custom e-stores, manage inventory and handle dropshipping for printon-demand SKUs. Designed with industry expertise, it offers scalable tools to streamline operations and support the growth of promotional programs. 16 • NOVEMBER 2025 • PPAI Essentials | Solutions Spotlight New Lower Feather Flag Prices! See All Feather Flags at Discountmp.com Sale priced as low as $93(C) ➢115g Knit Polyester ➢Full Color Imprint ➢Premium UV Inks ➢FREE Carry Bag ➢FREE PMS Color Matches ➢Lifetime Hardware Warranty Choose from 6 shapes in 6ft, 9ft, 12ft, 15ft or 17ft sizes FREE SETUP Concave Teardrop Angled Convex Blade Rectangle PPAI/582106 SAGE/50398 Visit us at the January 12 - 15 2026
MOQ1 PPAI 890048, Standard-Base MOQ1’s web store solution is simple, fast and reliable, enabling customers to scale their digital business. Its multi-tiered commission management system offers streamlined reporting for dealers, representatives and fundraising clients. Prodigy Commerce PPAI 828170, Standard-Base Prodigy Commerce is an e-commerce platform that enables promotional products distributors to build modern, costeffective, custom-branded company stores. Its Shopify-like, business-to-consumer platform has been enhanced with custom features and integrations to serve the unique needs of the business-to-business industry. RubikX PPAI 813626, Standard-Base RubikX offers distributors an automated e-commerce platform that is scalable and integrated with various suppliers and decorators using the PromoStandards API. Single Serve Merch PPAI 812035, Standard-Base Single Serve Merch is a print-on-demand platform for promotional product distributors, powering branded online stores with leading suppliers and retail brands, automated fulfillment and data-driven tools to grow client relationships. Speartek Inc. PPAI 313211, Standard-Base Speartek is an e-commerce solution provider for distributors and suppliers, specializing in custom company stores. These stores support complex ordering needs, including personalized user experiences, automated user database integration and streamlined order administration through distributor systems. Uniform Stores PPAI 894839, Standard-Base From sourcing and embroidery to voucher management, direct shipping and customer support, Uniform Stores handles it all. Built specifically for the complexities of healthcare uniform programs, it empowers distributors of all sizes to streamline operations and unlock new revenue without the limitations of generalist store platforms. Webstores Simple PPAI 520600, Standard-Base Webstores Simple is an online store platform built exclusively for apparel decorators and promotional products distributors. PPAI • NOVEMBER 2025 • 17 Solutions Spotlight | Essentials
Gannvector / Overearth eamesBot Gannvector / Shutterstock.com Work-From-Anywhere Essentials That Keep Teams Connected A distributor shares her favorite picks for keeping employees connected, engaged and supported both on and off the clock. Compiled by Sarah Luna 18 • NOVEMBER 2025 • PPAI Essentials | Use Case
ALICE MCCALLA Owner of Fully Promoted Houston SE & NE Fully Promoted PPAI 240143, Gold Houston, Texas McCalla points to the Sport-Tek Sport-Wick Stretch 1/4-Zip Pullover as a go-to choice and one she’d like to receive herself. Offered in men’s and women’s styles with a wide range of sizes and colors, it’s versatile enough to fit just about anyone and align with any brand palette. “It’s cost-effective and flexible enough for everyone,” McCalla says. The pullover features raglan sleeves, a tapered neck and open cuffs and hem for easy movement. A soft-brushed backing and smoothfaced finish give a polished look, while moisture control keeps it wearable all year. With multiple branding locations, it offers plenty of ways to showcase client logos or messaging. SanMar / PPAI 110788, Platinum / sanmar.com Another item McCalla recommends to clients is the 3-in-1 Chi-Charge Snap Wireless Charger. “With remote workers, it’s important to ensure they have the right tech gear so that they can connect with other team members,” McCalla says. Compact and travel-friendly, the charger easily powers a phone, Apple watch and AirPods simultaneously, making it a smart solution for work on the go. It also includes a compartment to store an adapter. Twintech Industries / PPAI 261545, Silver / twintechpromo.com “It’s important to stay hydrated, whether you are working at your desk or enjoying your time off,” McCalla says. A versatile product that fits the bill is the Urban Peak 25-oz. Portage Flip Straw Water Bottle. With a copper lining and vacuum-insulated liner, “it keeps drinks cold or hot as long or longer than those name brands with the sky-high price tag,” she adds. The dual-walled stainless-steel construction, sweat-free powder-coated finish and lead-free vacuum seal make this bottle durable and reliable, while the twist-off lid with built-in flip straw and carry handles adds to everyday convenience. Two detachable internal straws and a oneyear limited warranty are also included. “With the laser engraving or TruColor imprint, any brand really pops,” McCalla says. Starline / PPAI 112719, Platinum / starline.com Backpacks have been a great option, McCalla says. “Not only do they allow remote workers to pack all their essentials for work in one place, but they can also be used for personal travel.” A standout is the OGIO Roamer Pack, a client favorite for both business and leisure. The bag is checkpoint-friendly with a drawer-style laptop compartment that lays flat for faster airport screening, meaning no need to remove devices. It also features a large main compartment with mesh pockets, a secondary pocket for accessories and a deluxe organization panel with a key clip. With padded shoulder straps, a breathable back panel and a side mesh pocket for beverages, it’s designed for all-day comfort and purpose. SanMar / PPAI 110788, Platinum / sanmar.com PPAI • NOVEMBER 2025 • 19 Use Case | Essentials
Another product McCalla says does double duty for both work and play – and one she’d love to receive herself – is the HangTune Magnetic Wireless Speaker. “Computer audio isn’t always great, so connecting an external speaker helps keep team members engaged during meetings,” she says. “And this one is also perfect for downtime.” The speaker delivers 10 watts of sound with about three hours of playtime and a 33-foot operating range. With an IPX7 waterproof rating, it’s built for rugged use, and its magnetic backing means it can snap onto golf carts, workbenches or even the side of a car for an instant branded party. Handstands / PPAI 111285, Standard-Base / hpgbrands.com/handstands Long virtual meetings can make it tough to sit still, and that’s where a playful tool comes in handy. McCalla points to the Fun Spinner Bottle Opener as a favorite that keeps hands busy during the workday and comes through again after hours. Available in black, blue or white, it’s simple to match with almost any brand. “It can help employees stay focused, and I’ve even heard of teams holding contests to see who can keep their spinner going the longest while waiting for a Zoom meeting to start,” she says. With stress-relieving benefits and a built-in bottle opener, it’s a small piece that brings big versatility. Hit Promotional Products / PPAI 113910, Platinum / hitpromo.net “Surprisingly enough, throws or blankets have been a big hit,” McCalla says. “It shows you recognize that they have a life outside of work. And for those who occasionally come into a chilly office, it’s a nice perk.” One standout option is the Tahoe Microfleece Throw. Measuring 50x60 inches and weighing only 22 ounces, it’s substantial and plush without being bulky. The ultra-plush microfiber polyester fleece is finely sheered, giving it a soft, cashmere-like texture. Each throw comes packaged in a zippered vinyl pouch, making it easy to present as a thoughtful gift. Terry Town / PPAI 230911, Gold / terrytown.com Luna is a marketing copywriter at PPAI. The Mix Siena Heathered Bound Journal proves that a notebook can be much more than blank pages. With custom tip-in sheets, it transforms into a continuous message to employees, whether that’s a note from leadership, a history of the company or even a simple organization chart for new hires. McCalla says one client uses the journal to reinforce their “golden rules” for safety in the field. Sized at 5.5x8.5 inches, this journal includes 80 cream lined pages of FSC paper from responsibly managed forests, plus thoughtful extras like a ribbon page marker, elastic pen loop and both front and back document pockets. The heathered cover adds a polished finish, while branding options provide a meaningful tool for connection. PCNA / PPAI 113079, Platinum / pcna.com 20 • NOVEMBER 2025 • PPAI Essentials | Use Case
PPAI • NOVEMBER 2025 • 21 SPONSORED CONTENT Chipply Puts People First and Results Follow Rooted in real industry experience and built with purpose, Chipply is more than software. It’s a people-first platform, powered by a team of industry experts who continually seek a better way forward. WHAT SETS CHIPPLY APART — besides innovative web store technology — is the people and service behind it. Customers agree, calling the relationship “businesschanging” because the support is as powerful as the platform. Chipply’s people- irst approach re lects its roots: The team behind Burghardt Sporting Goods built an in-house platform to launch online stores, then made it available nationwide. “We uplift your business growth as true partners and set you up for success,” says Angie Hardwick, cofounder and CEO. One distributor noted, “The customer service is unbelievable…somebody gets back to us immediately.” The Chipply team uses feedback to guide its features roadmap. “Our customer success team is involved in everything we produce to speed up store creation,” says Lynn Burghardt, cofounder and president. “This keeps customers at the heart of what we do.” Today, Chipply empowers users to move faster and sell smarter, with tools for quick-turn promo specials all the way up to complex league orders. Grace Schettler, senior vice president of sales, explains, “Everything we do is intentional, solving real problems the industry faces.” Why some web stores feel like extra work Before switching to Chipply, industry professionals described launching stores and processing orders as slow and frustrating. “Building stores with 50 products took hours,” said one distributor. “Processing orders could take multiple staff four hours,” added another. In addition to slow setup, poor platform support made running web stores more painful than pro itable. Sales reps got bogged down in admin work and ixing data entry issues instead of selling. That’s where Chipply changes the equation. Why choose Chipply Chipply makes it easy to set up stores using templates or duplicating stores. One user called it a “game-changer. I can duplicate a store…and be done, without starting from scratch.” Users report that store builds, which can take hours with other platforms, take way less time with Chipply. One said, “It took 30 minutes to set up a store with 300 products and four logos.” Chipply creates curated store templates with deep-inventory products. The platform offers real-time inventory updates and adjusts the availability of sizes and colors based on live data. Plus, it eliminates manual work by automating tasks like purchase orders and art placement. “The platform is lexible so users can pick what they need, whether they do business one way all year or outsource during the holidays,” Hardwick says. The proof’s in the numbers The results speak for themselves. With 30-minute store builds, one distributor experienced a 50% sales increase, letting reps focus on chasing leads. Another reported order processing dropping from four hours to 30 minutes: “One person can run a Chipply order from start to inish.” One dealer reclaimed enough time to spend 37 days skiing with family in one season, while experiencing a $100,000 sales increase. Switching to Chipply was a great business decision for another dealer: “We can say ‘yes’ to things we used to say ‘no’ to.” Always looking ahead Chipply continuously evolves to meet industry needs, focusing on ef iciency and time savings. “We’ve built Chipply to lexibly support print-on-demand, whether decorating in-house or outsourcing,” Burghardt says. “We’re adding features that make it simple, accurate and scalable.” Chipply is also adding mobile-friendly, easy-to-navigate web store layout options, and more streamlined checkout methods like Apple Pay and Google Pay. “We support users in managing things end-to-end more easily, keeping everybody on the same page, like sales, customer support, production and ful illment,” Schettler says. “Chipply streamlines with tools that help track, automate and reduce the need to stack software.” Visit Chipply.com to schedule your demo to see how to save time and increase sales.
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IDEAS TO ADVANCE THE MARKETPLACE Voices 11.25 YOUR BUSINESS p. 24 INNOVATION p. 30 RESPONSIBILITY 24 IDEAS MAKING THE PPAI EXPO MORE SUSTAINABLE page 26 PPAI • NOVEMBER 2025 • 23 AtlasStudio / Shutterstock.com
Distributors, your trip to Las Vegas for The PPAI Expo can pay for itself with this step-by-step guide to securing client wins. By Mason Linn, CAS EVERY JANUARY, THOUSANDS OF us pack our bags and head to Las Vegas for The PPAI Expo. It’s the biggest stage in our industry, with new products, new conversations and a whole lot of energy you won’t find anywhere else. If you’re a distributor, here’s the thing to remember: Your clients will never set foot on the show floor – but they can still benefit from you being there. With the right game plan, Expo isn’t just a week in Vegas; it’s a way to build trust, spark new ideas and, ultimately, grow your sales. Here’s how to make the trip count – in sales earned – before, during and after the show. Before: Ask, Don’t Assume We all like to think we know what our clients want, but the truth is, it’s better to ask. A quick survey or even a couple of phone calls can go a long way. “Hey, I’m headed to the biggest product showcase in our industry. Anything you’d like me to be on the lookout for? Any specific campaigns I should be thinking about for 2026?” It’s simple, but it puts their priorities front and center. Whether it’s sustainable merch, retail-inspired apparel or tech gadgets for recruiting events, now Before, During & After 24 • NOVEMBER 2025 • PPAI Voices | Your Business Naumova Marina / Shutterstock.com
you’ve got marching orders that make your time on the floor more focused. And don’t be shy about telling them why you’re asking. Frame it as, “I’ll be your eyes and ears in Vegas.” Clients love knowing someone’s working the show with them in mind. For your top accounts, maybe even schedule a short planning session to talk through their plans and budget for the year. Fifteen minutes on Zoom could set you up with a roadmap for dozens of great follow-ups later. During: Share The Excitement The PPAI Expo has a buzz that’s hard to describe unless you’ve been there. The good news? You can bottle some of that energy and share it in real time. Social media is the obvious way. Post a quick video of a booth that stopped you in your tracks, or do an Instagram Live on a new product line that checks the eco-friendly box. Tag the supplier if it makes sense, but always connect the dots for your audience: “This would be perfect for onboarding kits or employee wellness campaigns.” Even better, send personalized updates. Snap a picture of something that screams “your brand” and text it right then and there: “Saw this and thought of your fall event.” It takes 10 seconds, but it shows your clients you’re thinking about them while surrounded by thousands of other distractions. And remember, it’s not just about collecting samples. Take notes on pricing, lead times and decoration options. When you share that info later, you’ll stand out from the folks who just came home with another bag of catalogs. After: Deliver The Goods Here’s where you separate yourself from the pack. Lots of people go to Vegas for the big one; not everyone turns it into value for their clients. Aim to send a recap within a couple of weeks. Keep it short and tailored to them. For your best clients, a three-slide deck or even a coffee meeting where you show them “the top five things I found for you” can make a big impression. Another option: Host your own post-Expo showcase – maybe an open house at your office with a few favorite samples laid out or a 30-minute webinar where you walk through the trends you saw. It doesn’t have to be fancy; it just has to show that you came back with ideas, not just stories about late nights on the Strip. And when you highlight products, tie them directly to what you know about your clients’ year ahead: “That tech giveaway would be a great fit for your recruiting push this summer.” That’s where the magic happens – connecting Expo discoveries to their business goals. For distributors, The PPAI Expo is an investment of time, money and energy. It’s not easy to get away. That’s why you have to be deliberate about earning a business return. If you approach it with your clients in mind, the show pays off in spades. Poll them before you go, share with them while you’re there and deliver a thoughtful recap after. Do that, and your clients won’t just see you as the vendor who has their OOO auto-reply up for a few days every January but as the partner who brings the “big show” experience to them. That’s how you turn a week in Vegas into a year’s worth of wins. Linn is the distributor sales manager at PPAI. BONUS! 4 Seasons Of Follow-up Spring: Share A Fresh Pick Revisit your notes from The PPAI Expo and spotlight one product or idea clients didn’t act on right away. Position it as a “spring refresh” for their campaigns. Summer: Connect To Events Tie your finds to seasonal opportunities like outdoor festivals, company picnics or recruiting fairs. Show how what you saw in Vegas solves summer challenges. Fall: Plan Year-End Programs Use Expo discoveries as inspiration for holiday gifts, recognition awards or trade show giveaways. Present them as insider recommendations before year’s end. Winter: Set The Stage As The PPAI Expo approaches again, circle back: “Here’s what worked from last year, and here’s what we’ll look for this time.” It shows you’re always building on your clients’ feedback. PPAI • NOVEMBER 2025 • 25 Your Business | Voices
Ideas Making The PPAI Expo More Sustainable Opportunities are everywhere if we all pitch in together. By Elizabeth Wimbush THE PPAI EXPO IS the promotional products industry’s Super Bowl – minus the halftime show and questionable commercials. It’s where thousands of us gather to share ideas, show off products and spark new opportunities. But with big gatherings come the potential for big footprints, and that’s where awareness and advance planning come in. Whether you’re behind the booth or just walking the floor, we all have a role to play in reducing waste, lowering emissions and having a positive impact. Don’t worry, it’s not all about forgoing – being sustainable doesn’t mean sacrificing comfort, fun or success. In fact, it often saves money, makes your life easier and earns you brownie points with both your peers and the planet. Here are 24 ways PPAI, Mandalay Bay Convention Center and attendees from around the world are working together to make the show more sustainable than ever. 24 26 • NOVEMBER 2025 • PPAI Voices | Responsibility AtlasStudio / Shutterstock.com
On The Way How you get to Vegas and what you bring all add up. 1. Fly smarter. Many flight search engines now display carbon emissions, so pick the lowest-impact option. Pro tip: Direct flights are usually greener because takeoff and landing are the most fuel-intensive parts of flying. 2. Pack light. Airlines burn more fuel when they carry more weight. Every unnecessary pair of shoes adds up, so consider traveling like a minimalist influencer. 3. Bring reusables. A refillable water bottle and a tote bag or two will keep you hydrated and ready without adding waste. Booth Materials & Strategy (For Exhibitors) Your booth is your stage. Make sure it reflects not just your brand but your values. 4. Choose smarter materials. Recycled, recyclable or reusable booth materials are the way to go. You’ll save money in the long run and avoid post-show disposal headaches. 5. Rent or buy locally. Freeman, the show’s general contractor, offers booth rentals, or you can source materials locally to reduce shipping costs. Shipping less also means fewer emissions and less stress. 6. Go local with staffing. Flying in a big team racks up costs and greenhouse gases. Use nearby reps when possible. 7. Cut the paper. Attendees don’t want to haul bags of brochures. Use QR codes for digital content. If you print, choose recycled or FSC-certified paper and a local printer. 8. Plan ahead. For exhibitors, rush shipping often means costly air freight, which produces up to 20 times more emissions than ground shipping. Build in extra time. 9. Consolidate containers. Whether you’re shipping booth crates or mailing samples, bigger consolidated shipments beat lots of small ones. 10. Skip single-use packaging. Styrofoam may protect your product, but it will also outlive us all and doesn’t just go away – it becomes microplastic that ends up in living tissue. Yuck. Reusable or recyclable options are better for everyone. On-site Choices (For Everyone) Once you’re at the show, every small action counts. 11. Power wisely. If you’re plugging in lights or screens at your booth, go with EnergyStar-rated equipment. Efficient doesn’t have to mean dim. 12. Donate lanyards. Both attendees and exhibitors can drop lanyards in bins around the floor so they can be reused. 13. Use water refill stations. Hydrate with your reusable water bottle at the many free water stations available on the show floor. 14. Ship smarter. If you’re an exhibitor using FedEx onsite, maximize package space and consolidate shipping. Attendees sending product samples home? Do the same. Fewer boxes means fewer emissions. 15. Recycle leftovers. Mandalay Bay’s Recycling Manager can help exhibitors with leftover materials, and attendees can recycle unwanted handouts. Around Town (For Everyone) Vegas may be known for excess, but you can still make low-impact choices while you’re there. Hydrate! Hydrate! Hydrate! At The PPAI Expo 2025, a potential 8,958 plastic water bottles were saved through refill stations on the show floor. Did You Know? Since 2023, The PPAI Expo has been certified as a zero-waste event. In 2025, 91% of potential waste was diverted from landfills. PPAI • NOVEMBER 2025 • 27 Responsibility | Voices Solid vector icons / Shutterstock.com
16. Ride smart. Use the free PPAI shuttles (from Excalibur and Luxor), hop on the monorail or share rides with colleagues. You’ll save emissions and avoid the eternal taxi line. 17. Save hotel energy. Turn off lights and reduce AC when you’re not in your room. 18. Skip daily housekeeping. Hanging up the “Do Not Disturb” sign saves water, energy and chemicals. Plus, you’ll always know exactly where you left your stuff. 19. Dine thoughtfully. Choose restaurants with locally sourced or plant-forward menus. Supporting local food also supports the local economy. What PPAI & Mandalay Bay Are Doing You’re not in this alone. PPAI and our host venue are walking the sustainability talk, too. 20. Enhanced waste sorting. From recycling to food donation to composting, Mandalay Bay ensures that as little as possible heads to a landfill. 21. Powered by solar. During the day, the property runs on renewable energy from MGM’s massive solar array. 22. Water recycling. All water on property flows into Las Vegas’s citywide reuse program, a critical step in the desert. 23. Energy efficiency. Lighting, heating and cooling systems have all been retrofitted to reduce energy use. 24. Certified green. Mandalay Bay holds the highest Green Key Eco-Rating, a global sustainability certification for hotels. Sustainability at The PPAI Expo isn’t about being perfect – it’s about making better choices, one step (or one refillable water bottle) at a time. Exhibitors can cut waste and costs with smarter booths and shipping, and all attendees can lighten their travel footprint and make greener choices around town. Together, those little actions add up to a big impact. In an industry built on lasting impressions, none matters more than the one we leave on our planet. Wimbush is the director of sustainability and responsibility at PPAI. 28 • NOVEMBER 2025 • PPAI Voices | Responsibility
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