PPB January 2018

rede ned 4 Perspectives Partnering For Success 8 Feedback 11 INNOVATE 12 Question When Logos And Product Specs Clash 14 Eye On Apparel Prints & Patterns 22 Customer Relations When Customers Behave Badly 45 GROW 46 Market To Market The Sharing Economy 52 Editor’s Picks Drinkware 62 Sales How To Get Paid For Your Creativity 65 THINK 66 Fast Forward The Color Of Money 74 Product Responsibility Who Is In Your Global Value Chain? 78 Management A Road Map To Retirement 80 Leadership What Makes A Great Sales Leader? 93 CONNECT 94 Close Up Brenda Angelini, MAS 97 Inside PPAI 110 Day In The Life Rena Ashfield 113 Snapshots 117 People News 121 Datebook 125 New Members 132 The Creative Calendar contents Promotional Products Business The Official Business Monthly of Promotional Products Association International JANUARY 2018 ON THE COVER: Cover photography by Chris Fritchie 28 32 37 40 82 DATA REDEFINED New Regulations Establish Significant Rules For How The World Deals With Data. PPAI’s Leadership Spotlight David Woods, MAS Janelle Nevins Charles Duggan II, MAS+ Bill Lazarus, MAS | JANUARY 2018 | 3