PPB November 2017

by Brittany Glenn A t the 2017 presidential inauguration, First Lady Melania Trump wowed onlookers with her Jackie O.- style ensemble, which featured a stunning, pastel blue dress designed by American fashion designer Ralph Lauren. Her decision to choose an American fashion designer was a no-brainer, given her husband’s “Make America Great Again” campaign. Trump’s promise to bring manufacturing in general back to the United States appeals to Americans on a visceral level. Fan the flames of patriotism in any campaign’s target market with U.S.-made apparel. American Appeal 16 | NOVEMBER 2017 | INNOVATE Made I n The USA