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THINK

Make It Snappy

Pop-up eyewear

vending machines

inspire trendsetter

FOMO

page 64

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64

FAST FORWARD

OPENING A CAN OF

MARKETING GENIUS

72

PRODUCT RESPONSIBILITY

HOW TO COPE WITH

DIVERSE CUSTOMER

COMPLIANCE STANDARDS

76

ENTREPRENEUR

SMART MARKETING

80

PPAI AWARDS

CELEBRATING

LEADERSHIP EXCELLENCE

Brand And Deliver

Your brand makes a promise—don’t break it.

page

70

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JANUARY 2017

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