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4

Perspectives

Moving From Transactional

To Relational

8

Feedback

11

INNOVATE

12

Question

What’s Your Company’s

Compliance Report Card?

16

Eye On Apparel

Foul-Weather Wear

22

Management

Six Distributor Best Practices

37

GROW

38

Market To Market

First Responders

46

Editor’s Picks

Bags

54

Money Matters

Negotiating With Your Shipping Carrier

58

Guest Viewpoint

Defining Risk For The

Promotional Products Industry

63

THINK

64

Fast Forward

Pop-up Eyewear Vending Machines

Inspire Trendsetter FOMO

72

Product Responsibility

Coping With Diverse Customer

Compliance Standards

76

Entrepreneur

Smart Marketing

97

CONNECT

98

Close Up

SVS Marketing’s Iain Walker

100

Inside PPAI

106

People News

108

Day In The Life

ESP Promotions/K&R New York’s

Merrick Falkenstein

111

Snapshots

113

Datebook

115

New Members

120

The Creative Calendar

contents

Promotional Products Business

The Official Business Monthly of Promotional Products Association International

JANUARY 2017

26

HEAD OF

THE CLASS

Professional Development

And Industry Certification

Make The Grade At These

Industry Companies

80

CELEBRATING

LEADERSHIP

EXCELLENCE

PPAI’s Top Awards In 2017

COVER AND ABOVE IMAGE:

Photographs by Chris Fritchie

|

JANUARY 2017

|

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